Dave Helmreich, Neustar's vice president of media and advertising, thinks some privacy issues can't be overlooked when it comes to life after cookies. He also questions the validity of "the … Read the whole story
Video ad platform FreeWheel today announced it has partnered with comScore to bring comScore's validated Campaign Essentials (vCE) and validated Media Essentials (vME) to … Read the whole story
After surveying 2 billion mobile ad impressions throughout 2013, DG MediaMind offers up some helpful industry benchmarks on ad performance -- both click-throughs and … Read the whole story
Dentsu, the Tokyo-based parent of 360i and Aegis Media, this morning announced the launch of the Dentsu Audience Network, a new agency trading desk … Read the whole story
Forbes today posted an article titled "What Every CEO Needs To Know About Data Analytics." "Of course, there is a lot of talk today … Read the whole story
Visual IQ, which supports analytics and attribution modeling to understand how media performs, will integrate BlueKai's data on millions of unique consumers. The partnership … Read the whole story
Hulu's U.S.-based advertising revenue is estimated at $500 million, 17% higher than in 2012. "This is a significant slowdown over growth levels from 2011 … Read the whole story