Ad technology company IPOs were aplenty in 2013, and rumors of more in 2014 are circulating. One such company primed for a 2014 IPO is LiveRail, which TechCrunch reported in … Read the whole story
Data provider IXI Services, a division of Equifax, has announced an update to its online advertising measurement platform to add more on-site measurement capabilities. … Read the whole story
U.S. Internet advertising revenue rose 15% to $10.69 billion in Q3 2013 compared with the year-ago quarter, per the Interactive Advertising Bureau. During the … Read the whole story
When Google released Goggles, an app that allows users to snap a photo and search the Web for more information about the image, company … Read the whole story
Oracle said Friday it will acquire Responsys, cloud-based B2C marketing software company, for $27 per share in cash or approximately $1.5 billion in cash. Read the whole story
In-flight Internet provider Gogo is the latest company to try wedging itself into relevancy via Twitter and "real-time marketing." The opportunity was provided courtesy … Read the whole story
I recently chaired a conference about screens. This was very exciting -- but I keep wondering why we actually have to discuss this topic … Read the whole story