At the MediaPost Video Insider Summit Tuesday morning, Simulmedia CRO John Piccone said that programmatic wants to be media on autopilot, but other panelists argued that it will never be … Read the whole story
In a bid to automate "premium" display media-buying, MediaMath on Monday announced partnerships with a host of inventory suppliers, including Yahoo and Microsoft. Other … Read the whole story
AOL on Monday announced the appointment of William Pence as its global chief technology officer. He will also be a member of the company's … Read the whole story
AppNexus on Monday announced the appointment of Jonathan Hsu as chief financial officer and chief operating officer. Hsu was formerly CEO of 24/7 Media. … Read the whole story
IgnitionOne will introduce a self-service platform that allows brands to build campaigns tied to a consumer engagement score. The score and message will change … Read the whole story
Maxifier, an online ad tech company with a focus on helping publishers sell premium inventory via programmatic, on Tuesday announced the appointment of Aaron … Read the whole story
It's the second big mobile vendor deal that the agency has struck in as many months. In March the agency signed an agreement with … Read the whole story
I recently wrote an article discussing the trouble with legacy attribution models. I'd like to follow that up by talking about the trouble with … Read the whole story
And they're off! MassChallenge, the tech community's answer to the Boston Marathon, said that it has received a record number of applications from aspiring … Read the whole story