RTBlog
At the MediaPost Video Insider Summit Tuesday morning, Simulmedia CRO John Piccone said that programmatic wants to be media on autopilot, but other panelists argued that it will never be … Read the whole story
In a bid to automate "premium" display media-buying, MediaMath on Monday announced partnerships with a host of inventory suppliers, including Yahoo and Microsoft. Other … Read the whole story
AOL on Monday announced the appointment of William Pence as its global chief technology officer. He will also be a member of the company's … Read the whole story
AppNexus on Monday announced the appointment of Jonathan Hsu as chief financial officer and chief operating officer. Hsu was formerly CEO of 24/7 Media. … Read the whole story
IgnitionOne will introduce a self-service platform that allows brands to build campaigns tied to a consumer engagement score. The score and message will change … Read the whole story
Maxifier, an online ad tech company with a focus on helping publishers sell premium inventory via programmatic, on Tuesday announced the appointment of Aaron … Read the whole story
It's the second big mobile vendor deal that the agency has struck in as many months. In March the agency signed an agreement with … Read the whole story
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I recently wrote an article discussing the trouble with legacy attribution models. I'd like to follow that up by talking about the trouble with … Read the whole story
- COMMENTARY
And they're off! MassChallenge, the tech community's answer to the Boston Marathon, said that it has received a record number of applications from aspiring … Read the whole story
