Lately, I've received some e-mails expressing confusion about local ad placement programs and how they might be used within search marketing campaigns.» 0 Comments
With Google's entry into desktop search, keyword ads can now appear anywhere - in a search engine, in your e-mail, beside a search for files on your computer. If Google launches or brands a browser, as is rumored to be the case, expect that to add more options for search marketers.» 0 Comments
We've done three studies now on how people react with search engines, and one finding that has been consistent across all three studies still amazes me.» 0 Comments
Could search engine marketing really be going head to head with e-mail marketing? How sad it is to see two siblings cut from the same cloth fighting over scraps when there is ripe bounty awaiting both.» 0 Comments
While there has been much recent speculation that search engines are bringing the Yellow Pages industry to its knees, naysayers should take another look at the industry that founded local search more than 100 years ago with the first print Yellow Pages directory.» 0 Comments
