• How Gender Affects Search, Part 2
    Last week, I talked about studies that explored the differences between how men and women interact online. A number of differences had been observed in general with how both sexes use the Internet, but I wrapped up by saying that while this was also true in search, the differences seem to be much more subtle.
  • Why Ad Agencies STILL Hate Search Engine Marketing
    The second-ever Search Insider column was published on June 28, 2004, and was entitled "Five Reasons Why Ad Agencies Hate Search Engine Marketing." It was written by my colleague, John Tawadros, and today you'll find over 850 search results in Google that directly reference, or link to, that article.
  • The Definitive Guide To 2006
    Shelve your crystal ball. You're now going to find out the eight most significant developments for the search space that will arise in 2006. I can say this with utmost confidence now; the humility of hindsight will come in December.
  • The Real Superheroes Of Search
    To ring in the new year, let us recognize the real Superheroes of search. No, don't fret. We are not about to enter into yet another war of the engines discussion. Goodness knows that Google, Yahoo! and MSN are the proven Superman, Wonder Woman and Batman of search.
  • What's In A Name
    we all spend a lot of time ensuring that our companies and clients sites are well ranked for relevant phrases, but we often overlook our own personal brand presence online. If you were Googled, what would people find?
  • How Gender Affects Search
    There are differences in the way men and women use search and the Internet. It's been fascinating to see how millions of years of conditioning and the differences in our respective genetic wiring have impacted our use of new technologies.
  • Grading The 2005 Predictions
    OK, so Nostradamus I'm not. Looking back on my predictions for 2005, I'm humbled. They were all over the map.
Next Entries »
To read more articles use the ARCHIVE function on this page.