Wednesday, March 4, 2015
  • Kenshoo, Marin Separately Transform How Brands Use Media, Integrating Mobile App Installs, Placements

    Kenshoo and Marin are separately forcing brands to rethink how to use advertising and media. Each company this week independently announced the creation of a business model that integrates data from mobile application installs and attribution into their platforms. The platforms are built from search engine marketing, combining several services into one. ...Read the whole story

  • Empirical Data Proves TV Now As Accountable As Digital, Brands Can Have Their 'Cake, Eat It Too'

    New empirical research revealed Tuesday by a mix of respected industry experts made the case that marketers need to shift from a decades-old practice of "reach optimization" to new methods of "results optimization," especially when factoring the most precious media in their mix. The research, which was presented during a special webinar from the Advertising Research Foundation and at a live event at programmatic TV developer Simulmedia's New York headquarters, showed that when brands measure the return on their TV advertising investments based on the incremental sales they generate, they get better results. One of the examples presented, an explicit ... ...Read the whole story

  • Research: Consumers Aren't As Busy As They Think

    "All of us have multiple identities, and multiple goals that come with them," says Duke University Marketing Professor Jordan Etkin. New research explores the conflicts people feel when their goals are in competition with one another, even when it doesn't affect time management. ...Read the whole story

  • Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace

    In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, a leading data management platform used by the digital programmatic media-buying marketplace. The deal has huge implications for integrating audience-based programmatic digital media-buying logic into the company that still represents the purest play currency for traditional media-buying (TV ratings), and which has been tentacling into digital via its Online Campaign Ratings and various cross-platform offerings. It's also a significant hedge for Nielsen should data-based targeting someday usurp sample-based measurement planning and buying. ...Read the whole story

  • Vistar, Instantly Partner For OOH Measurement

    Vistar Media, which operates a cross-channel system for advertising via mobile and out-of-home, announced a partnership with Instantly to measure the effectiveness of out-of-home campaigns via Instantly's mobile panel. ...Read the whole story

Around The Net

  • Google, Wal-Mart Part Ways Over Shopping AdsWall Street Journal

    The relationship between Google and Wal-Mart Stores has ended because the two companies couldn't decide on how to use consumer data to lure shoppers into stores. Google requires retailers using its Local Inventory Ads to share inventory levels and prices, which caused tension with Wal-Mart. Wal-Mart executives told Google the company wants to offer a similar local-inventory service itself, rather than pay Google to do it, per WSJ, citing people familiar with the situation. ...Read the whole story

  • SXSW App to Use Beacons This YearRe/code

    For more than two decades, South by Southwest has attracted people eager to sample the latest in culture and technology — and connect with like-minded folks. But as the Austin festival grew larger (it now sprawls across 110 stages and 265 venues), such casual collisions got harder. So SXSW will use a mobile app that takes advantage of location-aware Apple iBeacon technology to bring people together. The newly launched app, 2015 SXSW Go, will allow festival attendees to check in to venues, learn who is nearby and get relevant information, such as which of the 2,000 acts scheduled to appear this year is performing onstage. ...Read the whole story

  • AOL UK Appoints New MDThe Drum

    AOL UK has hired Hamish Nicklin, Google UK's director of agency sales, as its new managing director. Reporting to AOL's head of international, Graham Moysey, Nicklin will be tasked with overseeing the company's strategic direction, while also aiming to drive new business development for the company's content, programmatic and video brands. He will take on the role following the departure of Noel Penzer to become managing director for Europe for Time Out Group last week. ...Read the whole story

  • Big Advertisers' Pre-Roll Used Before ISIS YouTube VideosCNN Money
  • Twitter Adds Security Layers To Digits ServiceTechCrunch
  • Alibaba to Fund Mobile Commerce StartupsInsider Monkey
Alibaba Opens First Data Center In U.S.

Alibaba announced Wednesday it will be launching a new data center in Silicon Valley, with the intention of taking a piece of the U.S. cloud computing market. ...More