Monday, September 29, 2014
  • Facebook Recodes Atlas, Focuses On Audience Targeting Across Devices And Names Search Partners

    Facebook executives believe the redesigned Atlas ad-serving platform it acquired from Microsoft in 2013 will ultimately change the way marketers measure and target advertising campaigns. The company announced the relaunch with partners in an effort to increase ad revenue and better compete with Google DoubleClick, naming Kenshoo and Marin Software as search partners. ...Read the whole story

  • Google Intros Ad Formats, Tools Automating Cross-Screen Mobile Display Advertising

    Google will release a series of ads and tools Monday to support brands looking to connect with consumers who are hopping from one mobile device to another, preparing the industry for advancements in digital advertising that many expect to see as wearable devices become more fashionable and practical. ...Read the whole story

  • Microsoft Looks To Enhanced Sitelinks To Boost Click-Through Rates

    A handful of U.S. brands that have been piloting Bing Ads Enhanced Sitelinks for the past several months have experienced click-through rate increases between 27% and 68%, per Microsoft. The new format allows advertisers to add up to two lines of custom text that will appear under the company's name in search query results. ...Read the whole story

  • AOL, Yahoo: Starboard Investor Pushes For Merger

    AOL worked so hard to rebuild its reputation under CEO Tim Armstrong that it now has Starboard Value urging Yahoo to explore a merger with the company that coined the famous phrase "You've got mail." The hedge fund announced Friday that it has acquired a significant stake in Yahoo, but did not identify the amount. ...Read the whole story

  • Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In Infrastructure

    Automation is the rage on Madison Avenue, but much of the focus has been on how agencies and advertisers can utilize technology to buy media and place ads more effectively and efficiently using machines instead of people. But an equally significant development is beginning to impact the way Madison Avenue integrates and organizes the data that drives its advertising and media buys. And one of the fastest-growing developers of such technology, Datorama, has just closed a new round of funding to help accelerate it -- and in the process, the way agencies apply the data they need to make their ... ...Read the whole story

  • IAB Creates Tech Lab To Speed Standards Development

    The Interactive Advertising Bureau (IAB) on Monday announced the launch of a new tech lab to spearhead development of technical standards and create a platform for companies to test the compatibility of their technology solutions with IAB standards. ...Read the whole story

  • A Day In The Life Of A Marketer

    Woke up, got out of bed, I dragged a comb across my head. Went downstairs and had a cup ... spent the day barely keeping up. Marketers, it seems, get to work by eight and then spend a lot of the day trying to answer mail. ...Read the whole story

Around The Net

Setting The Industry's Sights On Viewability

For many people in the digital advertising industry, 2014 is turning into "the year of viewability." This has certainly been a hot topic of discussion among ANA members for many months. However, it's important to understand ...More