Thursday, July 2, 2015
  • Google Referral Data Nearing Zero

    The story of Google's disappearing referral data from search results isn't new, but the amount of daily visible data continues to vanish. The inflection point could signal the end within two weeks, according to Matt Abrams, CTO at AddThis, which tracks Web traffic in real-time. ...Read the whole story

  • Cabelas Finds A Way To Manage Mounds Of Data

    Companies often talk about the massive teams of data scientists and the terabytes of data they process, but the complexity in the volume of digital data from search to content often leaves them overwhelmed and underserved. Some 89% of marketers that tell Experian Data Services they have trouble achieving one customer view blame it on poor data quality, silos, and inability to link different technologies. ...Read the whole story

  • Media/Marketing Deals Hit $53B, Software/Tech Leads Efforts

    For the first six months of 2015, the number and total value of media/marketing and associated technology company deals have been at around the same levels as a year ago. Some 1,125 deals from January to June of this year were announced, amounting to $53.7 billion. ...Read the whole story

Around The Net

  • Mozilla Allows Developers To Test VR In BrowserUSA Today

    Mozilla is allowing developers to use a test version of its Firefox browser with virtual-reality technology that could make searching the Web more like watching movies or playing video games, explains USA Today. With this technology, Firefox users may soon be able to create a customized, fully-interactive online experience using VR devices such as Facebook's Oculus Rift. ...Read the whole story

  • Toyota Gets Local With Google PlacesSearch Engine Watch

    Google is working with Toyota through its feature Google Places to run the banner ad campaign "Let’s Go Places," which suggests local activities like visiting museums and local eateries to consumers on desktop and mobile. To make the ads, Toyota and Google Places created a new API to pull location-specific data from over 15,000 U.S. cities to offer unique calls-to-action in the ads. Emily Alfred explains. ...Read the whole story

  • Wordstream, Constant Contact Partner Up To Drive Better LeadsWordStream

    WordStream will expand its reach from paid search into tools that drive better leads through a partnership with Constant Contact, which focuses on email marketing. The companies said the partnership will drive customer leads through paid search, keep leads and customers engaged via email marketing, and provide an integrated experience that will save small businesses time. ...Read the whole story

  • Google Photos App Faulted For Offensive TaggingThe Wall Street Journal

    Google is in hot water after its Photos app mistakenly tagged the pictures of several black people as “Gorillas.” “We’re appalled and genuinely sorry that this happened,” a company spokeswoman tells The Wall Street Journal. “There is still clearly a lot of work to do with automatic image labeling, and we’re looking at how we can prevent these types of mistakes from happening in the future.”  ...Read the whole story

  • Google Gives Gmail Users Fresh Eye CandyGizmodo

    Google is giving Gmail users a new selection of stock photos and theme options to beautiful their inboxes. According to Gizmodo: “You’ve been able to upload your own photos to a custom Gmail theme for years, but now there are hundreds of standard images to choose from instead, which is useful for those of us who are too lazy to fully customize.”  ...Read the whole story

Possibility Of New Laws Send Brands To Monitor Behavior Across Sites

Laws like the Harmful Digital Communications bill that passed in New Zealand have Inversoft CEO Brian Pontarelli thinking the United States will soon see similar legislation come down the pike. While this bill aims to protect ...More

  • 4 Reasons To Target Hispanics With Native Advertising

    With brands executing more and more Hispanic content marketing campaigns, it is imperative to get qualified eyeballs on that branded content. Savvy content marketers employ a variety of digital tactics to promote their content including organic ...More

  • Super Premium, Not: Heroes Prove Worst Malware Purveyors

    Good news, marketers! You have something in common with superheroes! You both have trouble dealing with malware, fraud and bots. Intel Security this week released its 2015 "Most Toxic Superheroes" list, which ranks superheroes based on ...More