Friday, July 29, 2016

Around The Net

  • Optimizing For Local When There's No Physical Location Search Engine Watch

    Put user-focused content on category pages, use structure data to stand out, and make the most of intelligent personal assistants, said Sam Nemzer during a presentation at MozTalk on how to use local SEO for a business that does not have a physical location, according to Tereza Litsa. She makes a "handy" tip list for marketers looking to find the best ways to land in the top position of search engine query results, which will become more important as recommendations from the engines weed out the best results. ...Read the whole story

  • Microsoft Planning Additional Layoffs ZDNet

    In May, Microsoft announced plans to cut 1,850 jobs. Now, we’re learning of additional layoffs. In a new 10-K filing, the tech giant acknowledged there would be further job cuts coming during its fiscal 2017. “As of June 30, Microsoft employed about 114,000 people full-time, with 63,000 of those in the U.S., the SEC filing said,” ZDNet notes. ...Read the whole story

  • Laszlo Steps Down As Alphabet HR Head As Naughton Steps In Fortune

    Laszlo Bock, longtime head of human resources at Google (and then Alphabet), is stepping down after 10 years. Eileen Naughton, VP of sales in the UK and Ireland, will replace Bock, who will stay on as adviser to CEO Sundar Pichai, according to Fortune.  Naughton will oversee human resources, recruiting and benefits globally, about 64,000 employees.  ...Read the whole story

  • Google Bows Add-ons For Docs and Sheets Engadget

    Google just announced third-party add-on support for its Docs and Sheets Android app. In other words, Google is “allowing the mobile version of its office suite to seamlessly integrate with other productivity tools,” Engadget writes. “Starting today, users will be able to sign documents, import CRM data or create apps from spreadsheets -- so long as they download the appropriate add-on, that is.”   ...Read the whole story

  • Google's Chromecast: 30 Million Strong Re/code

    Google has shipped 30 million Chromecast units, it has disclosed, an increase of five million since May. In May of 2015, it said it had shipped 17 million in the first two years of Chromecast's existence.  ...Read the whole story

  • Google Taps A.I. To Help You Bid For Digital Ads Computerworld
  • Here's What Marketers Should Note From Google's Second-Quarter Earnings Wall Street Journal