Monday, September 22, 2014
  • DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected

    Researchers at Malwarebytes have identified malicious code serving through advertisements from Google's DoubleClick ad servers and the advertising platform Zedo. The ads served up infected with Zemot malware on sites such as the music site Last.fm, as well as the media sites The Times of Israel and The Jerusalem Post. ...Read the whole story

  • Local Media Revenue Poised To Reach $140 Billion, Granular Targeting Cited

    Local media revenue is on track to reach $137 billion this year and rise to $139.3 billion in 2015, representing a growth rate of 1.6%. The estimates, released Sunday by BIA/Kelsey, also project local online advertising will rise from $31 billion in 2014 to $35 billion in 2015. Local advertising has become a way for national brands to reach specific target audiences, the research firm noted. ...Read the whole story

  • Shopzilla Rebrands, Takes Connexity As Corporate Name

    Shopzilla, best known for its comparative shopping site, will officially rebrand its corporate name to Connexity, emphasizing the transition to support its network of sites, brands and retailers through data and marketing technologies. The name change more accurately defines a move to help marketers better understand consumers, acquire new customers at a lower cost, and increase sales supported by data. ...Read the whole story

  • Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode

    Global ad spending is back on a healthy expansion track, and much of it -- not surprisingly -- is coming from the rapid consumer adoption of digital media, which will account for 28.3% of total ad spending by 2016, according to the latest quarterly forecast from Publicis' ZenithOptimedia unit. At that rate, digital -- including both mobile and desktop Internet advertising -- will increase its share of ad budgets by more than seven percentage points over 2013, the year ZenithOptimedia baselines its current estimates. ...Read the whole story