Friday, December 19, 2014
  • Retailers Waste More Than Half Of Digital Budgets On Bot Traffic

    Suspicious Web traffic in the U.S. rose 36% sequentially in the third quarter of 2014, and bot traffic grew by 35%. Data released Friday identifies 55% of the traffic on retail sites as suspicious, with 34% of traffic confirmed as bot. The data defines "suspicious" as non-human behavior. ...Read the whole story

  • Google Accuses MPAA Of Reviving Internet Censorship Through State Attorney General

    Google has accused the Motion Picture Association of America of reviving a campaign to censor the Internet. On Friday, the company asked a federal court to dismiss Mississippi State Attorney General Hood's 79-page subpoena because it constitutes an "unjustified attack" violating U.S. laws governing Internet platforms and online intermediaries. ...Read the whole story

  • Instagram Wants To Eliminate Spam Fake Accounts

    Trying to preserve the integrity of its network in the eyes of users and brands, Instagram recently vowed to wipe out "spammy" fake accounts. "This means that some of you will see a change in your follower count," says Kevin Systrom, CEO of Instagram. This is affecting brands -- but in a positive way, per eMarketer. ...Read the whole story

  • WPP's Latest Latin America Shopping Spree

    This week WPP acquired three Latin American firms including a market research firm in Ecuador that was purchased through Millward Brown. The holding company also bought one of Mexico's big digital marketing companies, Clarus Digital. Earlier it bought media measurement firm IBOPE. ...Read the whole story

  • Digital Engagement Index

    Wal-Mart has led the pack 6 out of the past 7 days, garnering over 2.5 million engagements daily. Google continues to yield high engagement from its "Year in Search 2014" video. ...Read the whole story

  • Black Friday Telecom Web Traffic Down

    "In this industry, traffic was down compared to last year," Rachel Eisenberg, vice president of strategy and marketing at Millward Brown Digital, tells "Marketing Daily." "It has to do with how good the offers the carriers were willing to put out." ...Read the whole story

  • SMG Launches Location Analytics Platform With PlaceIQ

    Automating the way that location-based ads are delivered and analyzed, Publicis Groupe's Starcom MediaVest Group this week announced SMG Maps, a location analytics platform launched in conjunction with PlaceIQ, a location-based audience targeting firm. ...Read the whole story

  • Dentsu Aegis Acquires Canada's Spoke, Will Become Part Of Isobar

    Dentsu Aegis Network is expanding its Canadian footprint, announcing the acquisition of Toronto-based Spoke Agency. Founded in 2009, Spoke will become part of Isobar. Terms were not disclosed, but Spoke has a staff of more than 25 employees. ...Read the whole story

Five Ways To Fast-Track Your Mobile Content Marketing Strategy in 2015

Marketers from companies of all sizes are working hard to create quality content at staggering rates. So the question remains: Why is none of this content in their apps? Here are five ways to fast-track your ...More