Friday, June 24, 2016

Around The Net

  • Hanapin Introduces Partner Program For In-House Paid-Search Teams Hanapin Marketing

    Hanapin Marketing introduced a program Friday called the "In-House Partnership," which offers brands the agency resources required for what the company believes is less than what it would cost to hire a full-time employee. The partner program will act as a month-to-month retainer that allows in-house teams to have the flexibility, multi-account experience, and cross-industry expertise of an agency without the high monthly fee often associated with a long-term commitment, according to the agency. ...Read the whole story

  • Senate Votes Down Bill That Would Have Let FBI Access Email & Search Records Without a Warrant USA Today

    The Senate rejected a proposed bill that would have given the FBI the authority to access citizen's Internet browsing histories and email records without a warrant. The bill's supporters suggested that terrorist attacks would be thwarted if the FBI had more control. Privacy rights advocates contended that the bill would lead to more government surveillance. ...Read the whole story

  • Google Searches Soar For 'Buy Gold' As UK Votes For Brexit The Independent

    Google searches for "pound sterling" have surged well beyond their highest ever as people attempt to work out what is happening to their currency. The value of a UK pound has been plunging in the wake of Britain's vote to leave the EU. As it fell in its most dramatic drop ever, people scrambled to find out information about the currency. Searches for "buy gold" are up 500%. ...Read the whole story

Personalization Popular, But Held Back By Budget And Skill

85% of companies are now implementing some form of personalization. However, most companies' personalization initiatives barely make the grade, with the majority of marketers (55%) giving their own, and their competitors' (63%), efforts a grade of ...More