Monday, April 20, 2015
  • Google's Mobile Algorithm Opens The Door To IoT Campaigns

    Marketers and media continue to focus on Google's mobile algorithm changes, effective Tuesday, on smartphones and tablets, but few consider how it will influence "mobile-friendly Web sites in search results" for the thousands of devices strung together to create what insiders call the Internet of Things. ...Read the whole story

  • Yahoo Makes Data Anomalies Work Through Webscope, But Not For Marketers

    Yahoo Labs has created an algorithm to detect anomalies in data streams that could help marketers improve search campaigns. The company's scientists developed the technology to detect fewer false anomalies and aid service engineers looking to improve user experience and security. ...Read the whole story

  • Google Says Super Cray Not Entitled To AdSense Revenue

    Google is asking a judge to dismiss a lawsuit accusing the company of failing to pay online entertainment site SuperCrayCray.com more than half a million dollars in ad revenue. Google argues in court papers filed late last week that it was entitled to withhold AdSense payments to SuperCrayCray.com on the theory that the site's design encouraged users to accidentally click on the ads. ...Read the whole story

  • To Reach Gen Y, Big-Name Brands Tap Sharing Economy

    PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in revenues now, with the potential to increase to $335 billion by 2025. ...Read the whole story

  • Connected Devices Changing Viewing Habits

    "In many ways, we're experiencing a new golden age of content," the IAB's Sherrill Mane says. "The whole experience of the living room is going to change. It's creating more opportunities for marketers to be involved with consumers." That future is likely to be streamed content. According to the IAB survey, nearly two-fifths of consumers spend at least half of their time watching content streamed from the Internet. ...Read the whole story

Around The Net

Are You Ready for Google's "Mobilegeddon?"

"Mobilegeddon" hits Google search results on Tuesday, April 21. Whether your business is prepared or not depends entirely on whether Google deems your site mobile-friendly. Search results for searchers on mobile devices will favor mobile-friendly sites, ...More