Friday, January 23, 2015
  • Google's Schmidt Tells Us The 'Internet Will Disappear,' Microsoft Bing Defines What That Means

    Google Chairman Eric Schmidt said during the panel "The Future of the Digital Economy" at the World Economic Forum that "the Internet will disappear," replying to a question about the evolution of the Web. He meant to describe the integration of search technology into operating systems and applications that gives access to answers without going to a search engine and typing keywords into a box to retrieve information similar to Google Now and Microsoft Cortana. ...Read the whole story

  • Microsoft Acquires Revolution Analytics With Focus On Predictive Analysis

    Microsoft announced Friday the acquisition of Revolution Analytics,which builds on and contributes to the R programming language for statistical computing and predictive analytics. This acquisition aims to help customers use advanced analytics within Microsoft data platforms in an open-source environment. ...Read the whole story

  • Anti-Piracy Group Sides With Miss AG Against Google

    The International Anti-Counterfeiting Coalition this week asked a federal judge to deny Google's request for an injunction that would prohibit Mississippi Attorney General Jim Hood from enforcing a subpoena for documents from the company. Google sought to enjoin Hood from following through on a threat to sue the company for enabling Web users to access "illegal" content. ...Read the whole story

  • YP Bows Cross-Device Retargeting

    Advertisers trying to chase consumers across multiple devices got a little help Thursday with the launch of a new cross-device ad retargeting service by YP, formerly known as Called Cross Device Retargeting, the service is powered by Tapad and allows national advertisers to continue reaching consumers even after they switch devices in the middle of a search. ...Read the whole story

  • Affluent Travelers Tougher For Marketers To Reach

    "Given all the factors that can impact people's willingness to travel, especially overseas, travel marketers need to recognize that their customers will be harder to commit to proposed trips this year," says Pam Danziger, president of Unity Marketing. ...Read the whole story

  • Digital Engagement Index

    Microsoft held onto its #1 spot, increasing digital engagement by 46% as more fans flocked to content about the HoloLens. ...Read the whole story

  • Two-Thirds Of Mobile App Developers Sell Programmatically

    Over two-thirds of mobile app developers (69%) make at least a portion of their inventory available for programmatic buying. Nearly half (46%) sell up to 50% of their inventory via programmatic, while 15% sell more than 75% of their impressions via automation. ...Read the whole story

  • Facebook Makes Big Pitch For Super Bowl Ad Dollars

    Ahead of the big game on February 1, Facebook is doing everything possible to suck up Super Bowl ad dollars. Outnumbering the 115 million people who watched the blowout on TV -- at least in the U.S. -- Facebook claims to have reached 170 million people with related stories on game day last year. For this year's brawl, Facebook has already fleshed out partnerships with Toyota, Pepsi, Anheuser-Busch, Intuit and TurboTax. ...Read the whole story

What To Do If Your Target Audience Hates You

Sometimes the best way to grow your audience is to realize they hate you -- and show through your branding that you're exactly the opposite of who they think you are. For an illustrative lesson in ...More