Tuesday, August 4, 2015

Around The Net

  • Uber Gets $100 Million Injection From MicrosoftBloomberg

    Microsoft has agreed to invest about $100 million in Uber Technologies, reports Bloomberg, bumping up Uber's valuation by $10 billion to to $50 billion. Last month Microsoft sold part of its Bing mapping unit to Uber, which offered positions to about 100 Microsoft employees who work on image acquisition and data analysis as part of the mapping team for Bing, Microsoft’s Web-search engine. ...Read the whole story

  • Content Marketing Measurement TipsOccam Razor

    Avinash Kaushik shares how he thinks about two strategies he calls the See-Think-Do-Care framework and metrics. The idea is to help marketers with content, marketing and measurement skills by helping to unlock their imagination through building intent-based audience strategies that accelerate profits. ...Read the whole story

  • Keeping Evergreen Landing Pages FreshSearch Engine Watch

    Review, reevaluate, and receive are three ways to keep search engine optimization strategies new. Brittney Sheffield believes there's always something search marketers can do to spice up campaigns. Thinking about these three simple steps can keep landing pages fresh and messages relevant.  ...Read the whole story

Location Tracking Is The New Attribution Engine

Mobile is like a portable people meter. When configured properly it can be used to associate media exposures with real-world shopping behaviors. ...More