When Innovation Like Android Steps In To Shake Things Up by Laurie Sullivan

In a rare admission by the former eBay CEO, Hewlett-Packard President and CEO Meg Whitman attributes the ability to enter a new segment of the tablet market to Google's operating system, Android. "Frankly, having Android products here helps a lot," she said during the company's fiscal Q2 2013 earnings call. "This $169 Slate helps [HP] cover a segment of the market that we didn't have before." Yes -- HP's Whitman attributes market opportunity to Google Android. ...Read the whole story

  • Data Is Springboard For Product Development by Laurie Sullivan

    Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new product and service innovations. At PepsiCo, data doesn't drive marketing; it acts as a strong enabler. 'The Financial Times' uses sign-up data to develop products, recommended reads, acquire new customers and sophisticated targeting for advertisers ...Read the whole story

  • Network Advertising Initiative Proposes New Mobile Privacy Rules by Wendy Davis

    Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version of a code of conduct regarding information collected from apps. The proposed mobile rules, which were provided to Online Media Daily, require companies to let people opt out of receiving behaviorally targeted ads on mobile devices. ...Read the whole story

  • MediaVest Database Charts Brand Experience, Social Media Impact by Steve McClellan

    Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue for marketers is how well communities can scale impressions by sharing information with other community members. The study found that blogger/social networks/message board communities was the top-ranked group for scale potential. ...Read the whole story

  • Discovery Launches TestTube.com, Ups Digital Video Involvement by Wayne Friedman

    Discovery Communications is looking to get into digital video platforms in a big way -- launching a new online science network targeting young men, called TestTube.com. The new ad-supported network will start up with 15 short-form original series, launching with an expected 10 million video views monthly. ...Read the whole story

  • Vice, Twitter Partner For Mobile Show by Gavin O'Malley

    Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show tailored for Twitter users and featuring short clips featuring the publisher's irreverent brand of news and cultural coverage. ...Read the whole story

  • Entertainment, Travel Bet On Mobile Banners by Mark Walsh

    Banner ads have long been the whipping boy of online advertising, and the same is now true for mobile. But in the entertainment, travel, and auto categories, advertisers have seen results. ...Read the whole story

The Momentum Of Marketing by Gord Hotchkiss

Activity breeds success. And that includes marketing. If you take your foot off the gas, you lose momentum. So be active in your marketing efforts. Always be producing new content, generating awareness, and raising your profile. ...More

  • search How Sony Pins Pinterest by Laurie Sullivan

    Courtney Eckerle tells us how Sony Electronics' social media team turned an outside social movement and a large internal campaign into a charitable campaign that built a presence in Pinterest. She takes us through the challenges of getting to a 350% increase in brand impressions during an average month; 12,500 repins to the Pin it to Give it board; 6,925 followers for the Pin it to Give it board; and more than 20 media placements. Read the article here. ...More

  • search Foursquare Releases Conversational Search Feature by Laurie Sullivan

    Foursquare has released what it calls "super-specific searches to help users find what they seek." The update for iOS and Android aims to help users find answers to search requests like "A cheap sushi place that's nearby and open now, but that I haven't been to yet." A "Best Nearby" feature serves up Foursquare recommendations. Read the article here. ...More

  • Video Drives Up To 35% Sales Bump For CPG Brands by Daisy Whitney

    When it comes to online video, marketers naturally want to know if video ads drive sales. Video ad platform Videology studied more than 186 million online and mobile video impressions on campaigns for several consumer packaged goods advertisers (since CPG comprises 22% of total videos ad impressions) to determine whether video drove sales. ...More

  • Five Engagement Killers -- And How To Overcome Them by Katrina Conn

    Gone are the days when customer interaction was limited to the retail store or call center. The number of channels available for consumers to interact with brands is getting bigger every year (remember marketing before Pinterest?), so it's all the more important that we are able to consider the entire consumer experience across all potential touch points. That means marketers need to stop viewing the customer experience by channel or line-of-business, which creates silo-ed customer data and engagement views. What are the consequences of not having this integrated cross-channel view of the customer? Here are five engagement killers that thrive ...More