Thursday, May 28, 2015
  • Google Introduces Communications Framework For Connected Devices On Internet Of Things

    In a historic move that will tie together billions of devices, Google announced Project Brillo, the underlying framework for the Internet of Things (IoT), at the company's I/O 2015 developers' conference Thursday. Working with the Nest team, Google engineers have developed an end-to-end communications layer built from the Android operating system to connect a variety of devices such as door locks and security cameras. ...Read the whole story

  • Google Delivers On Need To Track Mobile Metrics, Performance

    A growing need to track performance in mobile applications prompted Google to build out a tool that tracks metrics, and sign on partners to support the move. The company announced Google Analytics for Apps Thursday at its annual I/O conference. The tool provides greater transparency into the effectiveness of ads across networks such as the performance of mobile app install campaigns and understanding the lifetime value of users on Android and iOS devices. ...Read the whole story

  • Google Releases Ad Targeting AdMob Tools

    Google announced Thursday a new set of AdMob tools to help mobile app developers better segment and target advertisements. The news was made public at the company's I/O 2015 developers' conference. ...Read the whole story

  • Telmar Continues Research Run, Taps Fountas For Americas

    Long-time media researcher Anna Fountas has joined media planning software giant Telmar as president of The Americas. Fountas, who most recently was vice president research at the Digital Place-Based Advertising Association, previously held senior positions at a Who's Who of Madison Avenue research suppliers, including Kantar's TNS Media Intelligence, Scarborough Research, Simmons and Arbitron and was also president ot the Traffic Audit Bureau. ...Read the whole story

Around The Net

Can Google Close The Trust Gap With Amazon?

With rumors of a Google Retail Marketplace heating up, there has been much speculation about Google's ability to accurately vet retailers' customer service and shipping practices. ...More