Thursday, November 19, 2009
  • Could Microsoft-Yahoo Deal Give Google A Leg Up?

    Microsoft and Yahoo could ink their Web search and ad agreement announced in late July by the end of the week. Ad industry execs had expected Microsoft and Yahoo to seal the deal in October. But when that date passed, industry insiders began to scrutinize the structure of the deal and whether the real winner would become Google. ...Read the whole story

  • Judge Green-Lights Class-Action Against Citysearch

    Dealing a blow to IAC, a federal judge has decided that disgruntled online marketers can proceed with a class-action click-fraud lawsuit against the company. U.S. District Court Judge Christina Snyder in Los Angeles ruled that the search marketers could be certified as a class because their complaints against IAC stemmed from the same type of alleged conduct. ...Read the whole story

  • Study: Consumers Value Traditional Attributes In Online Brands

    While Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to a new report from Forrester Research. "In the minds of their fans, the top online brands exhibit very traditional attributes such as trustworthiness, helpfulness, and relevance, all at the expense of more-predictable tech-friendly characteristics such as innovation and speed," reads the report authored by Forrester analyst David Card. ...Read the whole story

    Search Insider Sneak Peek: The Three-For-One Keynote

    Avinash Kaushik, Google's Analytics Evangelist, will be kicking off the Search Insider Summit in just two weeks. I had the opportunity to chat with Avinash last week about what might be in store. As anyone who ...More