What if New Corp. built a syndication or license model specifically for search engines? That might improve the economics of New Corp. media sites better than cutting a deal to … Read the whole story
Earlier this month, Microsoft quietly launched a new mobile ad program that runs display ads on its own properties that show sponsored links from … Read the whole story
Imagine for a moment that you're an iconographer. Your job is to create compelling images that convey unambiguous messages in a universal language. Now … Read the whole story
Signs of revival are everywhere -- even given a buying public that's now chastened, more cautious and committed to frugality. Macroeconomic indicators are trending … Read the whole story
Google has entered into a definitive agreement to acquire display ad optimization start-up Teracent. The deal, which is subject to various closing conditions, is … Read the whole story
"Throwing a lot of money at a small research team leads to hopping from study to study and inability for the organization to absorb … Read the whole story
In-house search engine marketers raked in the bucks this year. The faltering economy had a direct influence on the success of search marketing. It … Read the whole story
Lexi Reese, Google's newly appointed director of sales for the DoubleClick Ad Exchange in the U.S., plans to focus on meeting with 30 clients … Read the whole story
Google search data in June 2008 suggested that Barack Obama would become the next to sit in the Oval Office. If the Mountain View, … Read the whole story
Milo.com, a startup that lets shoppers check product inventory at local retail stores, has attracted some big-name investors. The site was designed to drive … Read the whole story
U.S. retailers spent 7% more on paid search campaigns during the first half of this holiday season, compared with the same time last year, … Read the whole story
Optimal Health Science and its subsidiary dazzlesmile have filed a lawsuit against performance marketing company Epic Advertising for allegedly creating "mass marketplace and consumer … Read the whole story