Google continues to take incremental pieces of marketing budgets away from rivals Microsoft and Yahoo, according to a new report from Efficient Frontier. You might equate the phenomenon to leading … Read the whole story
It's hard to watch the compelling and heart-wrenching images from Haiti, coming as we do from our particular professional perspective, without thinking about search … Read the whole story
With my first column of 2010 I would like to address expectations for the year. There is a laundry list of industry-specific items that … Read the whole story
I had a bout of inbox convergence today. Just as I was speculating what this week's Search Insider might cover, two separate emails surrounded … Read the whole story
A paid search marketer who relies on Google AdWords has initiated a petition on Twitter in an effort to bring back a pay-per click … Read the whole story
Social media has become an invaluable tool for keeping the lines of communication open between people devastated by natural disasters and loved ones around … Read the whole story
Yahoo is set to release two search advertising tools in Sponsored Search next week before the company reports earnings on Jan. 26. Despite the … Read the whole story
Google and Microsoft managed to grab more U.S. search market share at the expense of Yahoo in December. That's the report from research firm … Read the whole story
Clear Channel Radio has developed an advertising platform that contextually matches ads to the songs queuing up to play on the radio. It works … Read the whole story