Cloud computing is the future of digital storage and computing resources served up remotely from data centers, also known as the cloud. Consumers can access multiple applications from any portable device that supports little processing power. These devices save energy and can access the information from anywhere for as short or as long as required because they take less electricity to power. ...Read the whole story
Google, Microsoft and Yahoo got in the game. Each unveiled separate renditions on search, blogs and mobile to follow the 2010 Winter Olympics in Vancouver. The opening ceremonies began Friday. ...Read the whole story
The Internet has become a cesspool of information without a funnel to siphon the garbage. It makes finding answers to questions that much more difficult. But what if you could enter a question in a search box and direct that traffic to experts who can answer the question, whether on a PC or mobile phone? ...Read the whole story
San Francisco-based ad tech firm Dapper has named James Beriker as its new president and CEO. Eran Shir, co-founder and former president and CEO, has been appointed Chief Technical Officer at the performance-based marketing and ad platform, and will continue to be responsible for its product and engineering organization. ...Read the whole story
Mixing an email tool with a social network may lead people to confuse the type of conversations that people can read across Google's Buzz social network. Some don't realize all public posts are open for anyone using Gmail to search, read and join in the conversation. ...Read the whole story
The real-time Web has been thought of as a dumping ground for all information, but some analysts believe this next phase of search will unlock some of the most innovative ideas people have seen in years. ...Read the whole story
Google's latest push into the social space is trying to address previous shortcomings by leveraging previous successes. Google has long felt pressured by Facebook (more so now with its love dance with Microsoft), and enhancing Gmail with social networking features like status updates along with photo and video sharing is a necessary step for Google. ...More
Five days after the world premiere of a Google commercial during the third quarter of Super Bowl XLIV, I remain impressed by Google's traditional advertising debut. Unlike Bing's television campaign that includes a creepy vampire, Google's commercial told a classic story, a love story. It made us feel warm and fuzzy inside. I remain impressed by Google today for also being the clear winner in terms of cross-channel integration of its campaign. ...More
Yahoo's been eerily quiet on the mobile front lately, especially in comparison with the moves made by Google and Apple in recent months, buying mobile ad networks, launching mobile devices, and in Google's case, introducing as series of new mobile apps and services. ...More
A new study out of Wesleyan University explores the actual cognitive mechanisms of decisiveness. This has direct implications for search marketers, because every time we use a search engine, we're forced to make decisions. In fact, every online interaction is a branching tree of decisions. The study provides new insight into the decision-making process we use as we guide ourselves through the online landscape. ...More