Friday, March 19, 2010
SearchBlog
Is search also behavioral targeting? Why are advertisers spending so much effort on search and not porting the keywords over and buying the audiences in display advertising? These were among … Read the whole story
- COMMENTARY
My fellow Search Insiders and I write a lot about innovation, new tools, and how our industry is changing. I can only speak for … Read the whole story
- COMMENTARY
University of Pennsylvania psychologist Martin Seligman believes that we have a happiness "set point." For example, winning a lottery doesn't really make us happier … Read the whole story
- COMMENTARY
When it’s targeted behaviorally, display advertising can actually beat the relative value of search by one important criterion, says Yahoo’s Dave Zinman: scale. Relating … Read the whole story
