Google's 'What Sticks' Theory For Vertical Markets by Laurie Sullivan

"We're no more in the real estate business than we are in the restaurant business," Sam Sebastian, director of local and B2B Markets at Google, told BIA/Kelsey conference attendees Monday in San Diego. He was making that statement to emphasize the reasoning behind Place Pages for Google Maps, which initially emerged to support the real estate market. ...Read the whole story

  • DoubleClick Lead Architect Launches Search Retargeting Platform by Laurie Sullivan

    Ad retargeting typically conjures up images of display ads, but one seasoned ad executive has developed a retargeting platform based on search. Magnetic Founder Josh Shatkin-Margolis will launch Monday a retargeting platform that relies on search data to determine intent. The former DoubleClick and Yahoo lead architect designed the platform to more accurately retarget ads for display, video, and more. ...Read the whole story

  • Google's China Temporary Redirect Shenanigans by Laurie Sullivan

    One day after Google began redirecting traffic from Google.cn to its Hong Kong portal Google.com.hk, analysts, advertising and marketing execs began stepping up efforts to figure it all out. Despite financial models from analysts that indicate the redirect could work, advertising and marketing executives have little faith in long-term prospects. ...Read the whole story

  • ABC News Signs Healthline Deal To Add Content And Bundle Ads by Laurie Sullivan

    ABC News Digital announced Monday a deal with Healthline Networks to provide interactive tools and health information on the network's Web site. The news follows the House Democrats' approval Sunday to overhaul the United States health system, an initiative led by U.S. President Barack Obama. ...Read the whole story

  • Nielsen Researcher: Wall Street And Consumer Confidence Diverging by David Goetzl

    The stock market may be improving, but consumers have little faith that an economic recovery is imminent. In fact, they may have an increasingly more bleak outlook, according to a top Nielsen researcher. ...Read the whole story

  • Google Unveils AdWords Search Funnels by Laurie Sullivan

    Google launched AdWords Search Funnels Tuesday to give advertisers insight into keywords and ad groups in campaigns that play a role in leading consumers to conversions, such as making a purchase or downloading a white paper. ...Read the whole story

The Uncensored Search Uprising Of 2010 by Kaila Colbin

I've got a movie scene in my head. It's not from an actual movie; it's a dreamscape compilation of every movie you've ever seen where a submissive population suddenly decides it's "not gonna take it anymore." The scene starts with one student or soldier or citizen standing up, despite the teacher or general or dictator yelling at him to sit down: "I'm warning you, Private Jones!" Another ordinary member of the community rises -- "Private Smith, you sit down right now!" -- then another, and then they all begin to rise in a rush, while the guy in charge yells ...More

  • Appeals Court OKs Judges' Use Of Google by Wendy Davis

    Jurors are causing mistrials by conducting their own Web research, but it's apparently OK for judges to base their rulings on material they find online. In a ruling issued today, the Second Circuit Court of Appeals said that judges can use search engines to help them render decisions. ...More

  • Five Search Lessons From Show Business by Steve Baldwin

    For the past few months I've been working after hours in a Beatles tribute band called The Meetles that plays three nights a week in the New York City subway system. Although my primary role in the band is singing and playing rhythm guitar, I also pitch in with online marketing chores, because I'm the only band member with SEM chops. Along the way, I've learned that search marketing and playing in a subway band have a lot in common. How so, you ask? Here are a few thoughts on the show business/SEM parallels -- you might find them helpful ...More