Is the value of an online lead greater than a traditional offline media lead? That question, debated during the Vertical Ad Network Revisited panel last week at the BIA/Kelsey conference … Read the whole story
Microsoft plans to deliver new tools in Bing Maps powered by mobile location service Foursquare. The Redmond, Wash., company's Silverlight technology will pull in … Read the whole story
But why should search marketers care about the unfolding era of the API (application programming interfaces)? Quite simply, because APIs are at work reshaping … Read the whole story
I've been hanging out in New York for SES this week, and I wound up at the airport commiserating over crazy travel schedules with … Read the whole story
Right out of the gate, let's assume that we all agree consumer behavior is in the throes of its biggest shift in history. And … Read the whole story
"They actually said it was more provocative to them, and they see the potential value in this type of advertising," says Frank N. Magid's … Read the whole story
San Francisco-based Red Bricks Media has landed the SEM account for CODA Automotive, a Santa Monica-based company that is developing a mass-marketed electric car … Read the whole story
Android device shipments in North America will rise 163.9% to 12.3 million units in 2010, according to Canalys. The Palo Alto marketing and analysis … Read the whole story
The North American search engine marketing industry will rise to be a $16.6 billion sector -- up 14% -- in 2010, according to the … Read the whole story