How Search Becomes Foundation For Online Leads by Laurie Sullivan

Is the value of an online lead greater than a traditional offline media lead? That question, debated during the Vertical Ad Network Revisited panel last week at the BIA/Kelsey conference in San Diego, Calif., appears to put search at the center of supporting online advertising campaigns. ...Read the whole story

  • Microsoft Integrates Foursquare Into Bing Maps; Turns Attention To Signals by Laurie Sullivan

    Microsoft plans to deliver new tools in Bing Maps powered by mobile location service Foursquare. The Redmond, Wash., company's Silverlight technology will pull in the data. Bing has begun to pay more attention to real-time, social and location-based data signals that can provide depth to search queries that serve up tips, comments and other information. ...Read the whole story

  • mobile IPad 'Provokes' Consumers, Research Finds by Aaron Baar

    "They actually said it was more provocative to them, and they see the potential value in this type of advertising," says Frank N. Magid's Natalie Suski. "Nowadays, you're looking at consumers that are so used to display, banner and Internet ads that the only thing they're interested in is viral advertising or something interesting in video ads." ...Read the whole story

  • Who Billed The Electric Car? Red Bricks Will For SEM by Joe Mandese

    San Francisco-based Red Bricks Media has landed the SEM account for CODA Automotive, a Santa Monica-based company that is developing a mass-marketed electric car and battery. The assignment comes a month after CODA tapped Los Angeles-based digital agency Goodness Mfg as its agency of record for creative brand development, strategic planning, media planning and buying, digital, social media and experiential marketing, for what promises to be an unconventional and unprecedented automotive marketing effort. ...Read the whole story

  • Google Shares Revenue From Mobile Search, Not Apps by Laurie Sullivan

    Android device shipments in North America will rise 163.9% to 12.3 million units in 2010, according to Canalys. The Palo Alto marketing and analysis firm attributes the skyrocketing growth to new devices from HTC, Samsung, Motorola and LG, but others are more skeptical on reasons why. ...Read the whole story

  • search SEMPO Report Suggests Measuring ROI Still Challenging by Laurie Sullivan

    The North American search engine marketing industry will rise to be a $16.6 billion sector -- up 14% -- in 2010, according to the sixth annual State of Search Engine Marketing Report released Thursday by the Search Engine Marketing Professionals Organization. ...Read the whole story

The Era Of APIs by Derek Gordon

But why should search marketers care about the unfolding era of the API (application programming interfaces)? Quite simply, because APIs are at work reshaping the ways in which we understand search today, and will challenge our profession to stretch, grow and change significantly in the coming years. ...More

  • How To Optimize Your Mobile Content by Todd Friesen

    I've been hanging out in New York for SES this week, and I wound up at the airport commiserating over crazy travel schedules with my friend Cindy Krum who has quite literally written the book on mobile marketing: "Mobile Marketing: Finding Your Customers No Matter Where They Are." It just hit the shelves a couple weeks back, so go grab yourself a copy and get the full experience. All I have for you today is some tips and pointers that Cindy passed on to me over a couple of hamburgers and sodas. ...More

  • The Four Horsemen Of The Consumer Behavior Apocalypse by Gord Hotchkiss

    Right out of the gate, let's assume that we all agree consumer behavior is in the throes of its biggest shift in history. And the cause is generally attributed to the Internet. While I don't disagree with this assessment, I believe there may be some misattribution when it comes to cause and effect. Did the Internet cause our consumer behavior to change? Or did it enable it to change? The distinction may seem like mere semantics, but there's a fundamental difference here. ...More