Top-Level Execs Venture Out To Form VC Company by Laurie Sullivan

What it former Google, Yahoo, Microsoft and iCrossing executives came together to form a company offering venture capital funding and guidance, as well as digital marketing services. The services would support everything from search to social media. Well, earlier this month one group did just that, creating TallWave ...Read the whole story

  • IAC Narrows Loss In Q1, Keeps Options Open by Gavin O'Malley

    Thanks to an improving ad market, IAC/InteractiveCorp. reported overall revenue up 16% for the first quarter on Wednesday. Beating analysts' forecasts, IAC's first-quarter loss narrowed to $18.7 million, or 16 cents a share, from $28.4 million, or 19 cents a share, year-over-year. The company said it had break-even adjusted results, compared with 2 cents a share a year ago. ...Read the whole story

  • Efficient Frontier Launches Platform Supporting Display, Search Ad Buys by Laurie Sullivan

    Efficient Frontier announces its entry into the display advertising space Tuesday with an integrated display and search marketing optimization platform. The goal is to make marketers understand that the two ad media shouldn't live in silos. ...Read the whole story

  • Rocket Fuel To Launch Platform Connecting Online Clicks To Offline Sales by Laurie Sullivan

    Marketers that are eager to reach the perfect consumer track campaign budgets carefully, but ultimately want to have the ability to connect online and offline activity. Rocket Fuel is working on technology that will allow marketers to attribute online clicks to offline sales, Richard Frankel, Rocket Fuel president, tells MediaPost. ...Read the whole story

  • Google Warns Fake Antivirus Software Spreads Through SEO, Ads by Laurie Sullivan

    Online security experts believe Google's quest to remain transparent could work against it. Using a combination of Google Trends, search engine optimization (SEO) and malicious ads, virus distribution networks thrive. ...Read the whole story

  • AOL Q1 Earnings Disappoint, Sells ICQ by Gavin O'Malley

    Failing to meet Wall Street expectations, AOL on Wednesday said first-quarter earnings fell by 59%, as revenue from both advertising and subscription fees declined year-over-year. AOL also said on Wednesday that it was entering into a definitive agreement to sell its ICQ instant messaging service to Russian company Digital Sky Technologies for $187.5 million. The company continues to streamline business operations, and shed units that it deems secondary to its core mission. ...Read the whole story

Blinkx Adds Behavioral Targeting To Video Site by Laurie Sullivan

The video search engine introduced behavioral targeting services Tuesday supported by AdHoc, the company's contextual video advertising platform. ...More

  • Marketing In The Moment by Rob Garner

    When I speak of marketers needing to be "in the moment," I am not referring specifically to real-time search, social, or the real-time Web. This refers to becoming fully connected to your audience -- directly and indirectly -- and even more so, also being present and engaging with your audience in a meaningful way. ...More

  • Will Shield Law Prevent Search Of Gizmodo Computers In IPhone Flap? by Wendy Davis

    Last week, Gawker Media's Gizmodo published photos and other information about the next generation iPhone after purchasing the prototype for $5,000 from someone who says he found it in a bar. The incident took a new twist yesterday, when Gizmodo editor Jason Chen's revealed that the police had come to his house with a search warrant and confiscated four computers and two servers. ...More

  • Why Facebook Will Kick Google's Posterior by Kaila Colbin

    It's decided. We are no longer fans of brands, or companies, or music groups, or movies. Instead, we like them. So says Facebook, and what Facebook says, goes. "We would still prefer to have 'fans' not 'likers' -- what do you think?" said some friends on their Facebook page, and the general response is that people prefer fans. But so what? The difference between fans and likers is perhaps negligible, and certainly not worth getting worked up over. But when Facebook made everyone's personal details public by default, making it nearly impossible to reverse, we reacted in almost exactly the ...More