• Google-Backed SCVNGR Takes On Foursquare

    SCVNGR wants to build a game layer on top of the world. The company's Chief Executive Officer Seth Priebatsch -- who founded the concept 18 months ago while a freshman at Princeton -- recently got one step closer after securing deals with Tesla, the Patriots, the Celtics, Warner Bros., and The New York Times. ...Read the whole story

  • Microsoft Ready To Reorg Marketing Big Time, Analyst Says

    Evidently, Steve Ballmer, Microsoft's chief executive officer, has had enough. Maybe that's why Microsoft in February appointed David Webster chief strategy officer, and Gayle Troberman chief creative officer -- both new roles -- after somewhat of a reorganization earlier this year. ...Read the whole story

Ambient Conversations Signaling The Future of Search

One thing I've noticed in the years I've been in this business is that the biggest trends are not kicked off by any one single person, discussion, or presentation. They tend to be a product of the conversation at large. The dialogue about search that I'm having now is very different from what it was a year ago. What is fascinating to me is how people whom I have never met, or haven't spoken with in some time, have emerged with similar findings, and similar observations about where things are going. Here is what the collective "everybody" has been say ...More

  • How Google Is Handling Our Insecurities

    Some years ago, I had a boyfriend who was prone to fits of jealousy. A close friend of mine, also male, gave me this advice at the time: "If you're dealing with someone who has trust issues, you have to give him an overload of information. Tell him everything, so there's no room for his imagination to fill in the blanks." Going by Google's behavior this past week, I suspect that same friend is now advising its strategists. ...More