A Zen SEO Moment for Text, White Space, Graphics by Laurie Sullivan

Inhale, exhale. Find the center. Something as subjective as appearance plays a part in a Web site's optimization success or failure rate. Finding the formula to develop Web sites that strike a balance between text, white space and graphics can become difficult, but important, even for the most seasoned developer or SEO expert. ...Read the whole story

  • EU Could Ask Google, Bing To Hang On To Search Data Longer by Laurie Sullivan

    The watchdog group Privacy International will write to more than 200 European organizations this week -- urging to fight the adoption, or a portion, of the EU proposed Written Declaration 29 intended to protect children. The directive aims to serve as part of an early warning system that fights against pedophiles and sex offenders, but points to incorporating stored search engine data to serve as an early warning signal. ...Read the whole story

  • Facebook Search Not A Priority Now For The Social Site by Laurie Sullivan

    Speculation that Facebook will allow all Open Graph-enabled Web pages that serve up in searches when a member clicks on the "like" button surfaced Friday, but a company spokesperson dismissed reports. ...Read the whole story

  • AOL Sells Off Research Unit DMS Insights by Gavin O'Malley

    Market research firm uSamp on Thursday announced it has agreed to buy an AOL research unit by the name of DMS Insights. Financial terms of the deal were not disclosed, but the announcement comes on the heels of uSamp raising $10 million in funding. ...Read the whole story

Publisher Sued For Reposting Article Based On His Own Research by Wendy Davis

Copyright enforcement outfit Righthaven has filed some questionable lawsuits in the past, but really outdid itself in a case against Anthony Curtis, publisher of the Las Vegas Advisor. That lawsuit, one of several filed on Friday, alleges that Curtis infringed copyright by reposting an article from the Las Vegas Review-Journal . Problem is, that article was itself based on an annual survey conducted by Curtis of ticket prices for entertainment shows. ...More

  • My Big-Bang Change Theory by Rob Griffin

    Business is moving fast and furious -- which is great, but I keep hearing and reading about two general overarching themes that are going to collide and change how we manage our business. ...More

  • The Interface of Intent by Chris Copeland

    We have to examine what we know about search evolution, and how we see that delivered to the benefit of users. The next revolution won't come from Google or its rivals, but someplace new. ...More

  • How B2B Search Marketing Differs From B2C by Gord Hotchkiss

    As I write this, I'm at the B2B Search Strategy Summit in San Francisco. Mary O'Brien, the summit organizer, told me that many potential attendees -- and yes, even some panelists -- questioned where B2B search marketing was really all that different from B2C. Shouldn't the same basic practices apply? I answer that question the same way I answer all questions about marketing: Let's look at it through the eyes of the buyer. And when we do that, we find some significant differences as we step from the consumer side to the business side. ...More