A metric technology from RealVu could potentially change the way clickable impressions in search and other ad mediums get measured. It creates a window into the viewer's experience. The platform … Read the whole story
Ask.com will launch a social network Tuesday that allows people to poll the community for the best possible answer. The engine hopes to tap … Read the whole story
Anytime I find myself in a pinch for column fodder, I know I can always fall back on a little Search Haiku. It's not … Read the whole story
In general, U.S. courts don't put all that much stock in rulings from other countries. But a recent move by a French antitrust regulator … Read the whole story
I'm the chief marketing officer for a virtual world for kids called MiniMonos, and the process we went through to come up with a … Read the whole story
Audio ads will become the next step in Google's advertising network, according to sources. The service will support the Android streaming music that Google … Read the whole story
Brands that buy rankings through paid search on engines powering retail Web sites experience better sales. After searching for a product on a retail … Read the whole story
David Woolfson, a long-time TV industry research consultant, and a former Nielsen executive, has joined the Cabletelevision Advertising Bureau as senior vice president-research & … Read the whole story
One-third of U.S. companies plan to maintain or increase marketing budgets in the 2010-2011 fiscal year, and a higher percentage will setup guidelines and … Read the whole story