A metric technology from RealVu could potentially change the way clickable impressions in search and other ad mediums get measured. It creates a window into the viewer's experience. The platform measures the viewable impression when the ad content is loaded and rendered within the area of the browser window the person looking at the page the person sees for at least one second. Alan Edwards, executive vice president and co-founder at RealVu, discuses the reasons. ...Read the whole story
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Ask Launches Social Network To Link Search With Answers
Ask.com will launch a social network Tuesday that allows people to poll the community for the best possible answer. The engine hopes to tap into the approximate 87 million people visiting the search engine monthly. The project has been in the works for seven months. ...Read the whole story
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Google Readies Audio Ads For Streaming Music Service
Audio ads will become the next step in Google's advertising network, according to sources. The service will support the Android streaming music that Google VP of Engineering Vic Gundotra announced and previewed at Google I/O 2010 in May. ...Read the whole story
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Study:Consumers Twice As Likely To Click Paid-Search Product Listings
Brands that buy rankings through paid search on engines powering retail Web sites experience better sales. After searching for a product on a retail Web site, most shoppers click the top results on the page. ...Read the whole story
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Consultant Woolfson Takes Top Cable Ad Research Post
David Woolfson, a long-time TV industry research consultant, and a former Nielsen executive, has joined the Cabletelevision Advertising Bureau as senior vice president-research & insights, replacing Ira Sussman, who left earlier this year to take a client service role at Nielsen. m ...Read the whole story
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Marketers Finally Turn Toward Metrics
One-third of U.S. companies plan to maintain or increase marketing budgets in the 2010-2011 fiscal year, and a higher percentage will setup guidelines and metrics to prove accountability, according to a study released Wednesday. ...Read the whole story
Anytime I find myself in a pinch for column fodder, I know I can always fall back on a little Search Haiku. It's not as exciting as covering the search news blotter, but hopefully it will still be as entertaining for you. So here is a fresh new installment of rhymes adding to my collection from '06 and '09. ...More
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Google: Foreign Rulings Shouldn't Apply In U.S. Antitrust Case
In general, U.S. courts don't put all that much stock in rulings from other countries. But a recent move by a French antitrust regulator could end up playing a role in an antitrust lawsuit brought in Ohio against Google by comparison shopping search engine myTriggers. ...More
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Three Naming Rules For SEO Success
I'm the chief marketing officer for a virtual world for kids called MiniMonos, and the process we went through to come up with a name is relevant to anyone creating a new online brand. Here are three lessons we learned about choosing a new brand name in a digital world. ...More
