A metric technology from RealVu could potentially change the way clickable impressions in search and other ad mediums get measured. It creates a window into the viewer's experience. The platform measures the viewable impression when the ad content is loaded and rendered within the area of the browser window the person looking at the page the person sees for at least one second. Alan Edwards, executive vice president and co-founder at RealVu, discuses the reasons. ...
Ask.com will launch a social network Tuesday that allows people to poll the community for the best possible answer. The engine hopes to tap ... Read the whole story
Anytime I find myself in a pinch for column fodder, I know I can always fall back on a little Search Haiku. It's not ... Read the whole story
In general, U.S. courts don't put all that much stock in rulings from other countries. But a recent move by a French antitrust regulator ... Read the whole story
I'm the chief marketing officer for a virtual world for kids called MiniMonos, and the process we went through to come up with a ... Read the whole story
Audio ads will become the next step in Google's advertising network, according to sources. The service will support the Android streaming music that Google ... Read the whole story
Brands that buy rankings through paid search on engines powering retail Web sites experience better sales. After searching for a product on a retail ... Read the whole story
David Woolfson, a long-time TV industry research consultant, and a former Nielsen executive, has joined the Cabletelevision Advertising Bureau as senior vice president-research & ... Read the whole story