Search engine marketing has become a necessity these days. While it can raise a company's position in query rankings through optimizing a Web site, or drive potential buyers to that Web site through paid search ads, it also offers benefits for a variety of online marketing strategies such as attribution management and the clicks that lead consumers to conversions. ...Read the whole story
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Yahoo's Ambitious Plan To Change Search
Yahoo previewed features and functions Thursday scheduled for release this fall across its network of sites. During a product demonstration at its headquarters, the Sunnyvale, Calif. technology company focused on search, news and entertainment running on a variety of devices, including Apple's iPad. ...Read the whole story
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TRA Enlarges Research, Linking Viewership To Purchasing
TRA, the research company that seeks to offer insight into how specific ad viewing leads to purchasing, will expand its measurement initiatives beyond the consumer packaged-goods category into the auto and other sectors. ...Read the whole story
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What Advertisers Don't See In Data Can Hurt Ad Campaigns
Marketers who don't understand the importance of advertising data and the mounds that online ads and social signals collect might as well hang up their hats and look for other work. If it's all a little too overwhelming a free white paper from Turn might help. ...Read the whole story
Often, clients have questions about strategy and execution, but they are questions that serve their day-to-day needs. Because clients are so frequently heads down, they don't get as much time to think about bigger questions that matter to their success as well. This is where I get to come in and align their long-term needs and questions with their immediate plans. With search marketing, there are more questions than time -- or in this case copy space -- allows, but here are a few for your radar. ...More
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Will Canada Get Some Google Respect?
Just in case our friends to the south haven't driven it home to us repeatedly, Canada is inconsequential. We're a rounding error in revenue projections. We're a few scattered bodies somewhere north of the 49th, a far-flung geographic extension of Montana, Minnesota and other assorted northern states. But haven't you heard? Google is investing in the Canadian market! The company is ramping up its sales team here. Well, you can be forgiven if you haven't heard, because the news was barely a drop in the PR bucket next to the roar that was the launch of Google Instant. ...More
