Some people want a television in every room. I want a computer in every room. An Internet-connected device I can turn on quickly and get started checking the day's news first thing in the morning. I'm not really a television person, but spend oodles of hours surfing the Web daily. Shamelessly, I admit to spending way too much time on the Web during the weekend, too, either on my PC or mobile phone. In me and others like me, advertisers and marketers find nirvana. Think of it. ...Read the whole story
Tribune Media Services on Thursday announced the acquisition of video search company CastTV. The acquisition is expected to improve TMS' entertainment metadata, which clients can use to create entertainment-discovery guides that direct consumers to programs available on linear, on-demand and online video platforms. ...Read the whole story
Google added two notifications Friday to its search results for sites that appear to have been compromised by third parties, helping to keep tabs on cyber threats and attacks. Sites affected by spam will include a blue link below the title that reads: "This site may be compromised." The other notification added a "Follow" option for news articles at the top of the page that allows searchers to set alerts with one click. ...Read the whole story
Google launched a contest this week with YouTube to give away one hundred 46-inch high-definition (HD) Sony Internet TVs powered by Google TV. ...Read the whole story
A beginning: my first official column at Online Spin, following on from three years as a Search Insider, with a couple of cameos over at Social Media Insider. It's nice to meet you. An end: my 49th, and last, column of the year. ...More
Earlier this week, Google emailed thank-you cards out to advertisers. Each contained a "personalized" video that showed company names in a variety of BIG ways to say thanks. It was super-cool; even though you knew it was an automated template, you couldn't help but feel special. This got me thinking about personalization and privacy. ...More
One of the more controversial applications of new neurological scanning technologies has been a quest by marketers for the mythical "buy button" in our brains. So far, no magical nook or cranny in our cranium has given marketers the ability to foist whatever crap they want on it, but a couple of parts of the brain have emerged as leading contenders for influencing buying behavior. ...More
New research from the Collaborative Alliance Set Top Box Think Tank reveals wide swings between Nielsen and STB ratings from Rentrak. ...More