Does Google's Culture Foster Leadership? by Laurie Sullivan

Remember the political activist Wael Ghonim who took a role in overthrowing Egypt's government earlier this year? The 30-year old Google executive on Saturday said he would take a sabbatical from the search engine to start something new. In a tweet on Twitter he wrote: "Decided to take a long term sabbatical from @Google & start a technology focused NGO to help fight poverty & foster education in #Egypt." ...Read the whole story

  • Click-Through Metrics Come Under Fire by Gavin O'Malley

    While marketers continue to rely on click-through rates as a primary measure of campaign effectiveness, new research suggests that the metric should be taken with a grain of salt -- or completely taken out of the equation. ...Read the whole story

  • Neuroscientists Analyze Searches On Sexual Desires by Laurie Sullivan

    Search queries offer a new source of data for many things, even what computational neuroscientists Ogi Ogas and Sai Gaddam call "true" sexual desires. The new book, "A Billion Wicked Thoughts," co-authored by the duo and scheduled for release on May 5, analyzes 1 billion Web searches from around the world. ...Read the whole story

Smart Content Marketing Relies On Efficient Production by Derek Gordon

I hear it over and over again: "Who has time to do all this stuff?!" By stuff, marketing professionals are referring to the production and distribution of the variety of content that flows from strategies that are built to engage audiences, improve search rank, and yield better bottom line business results. ...More

  • Countdown To Captiva: Reinventing The Organization by Gord Hotchkiss

    Aaahhh...I can almost feel the warm tropical breezes of Captiva. We're getting very close to the Search Insider Summit and, as promised, I wanted to preview some of the sessions we have lined up for the agenda. ...More

  • Behavioral Targeting And Paid Search by Roger Barnette

    Paid search has a blind spot. Unlike display advertising, paid search marketers do not have the ability to do impression-level (or user-level) creative and bid optimization. Because of this limitation, search marketers have not gravitated towards user-level analysis and understanding and instead focus more on keyword level understanding. As performance-based digital marketing channels are converging, this "blind spot" for search marketers is becoming a large issue. ...More