Marketers don't often talk about failing to achieve the return on investment for online search marketing campaigns, as the technology supporting the medium continues to become more complicated. The fact … Read the whole story
Marketers gain a little freedom from IT departments on Monday. Crowd Factory has built out functions in its social-marketing suite allowing brands to create … Read the whole story
Social video syndicator Alphabird acquired technology and assets from PlaceVine for an undisclosed amount. The PlaceVine Brand Integration Platform automates sourcing and management of … Read the whole story
Of all the elements of a good content marketing strategy, audio -- or podcasts ---is the one least embraced by marketers. There's a lot … Read the whole story
Coming off the heels of the Search Insider Summit on the beautiful Captiva Island, Fla., I find myself in Barcelona discussing the evolution of … Read the whole story
The recent Search Insider Summit provided me with a real-world example of how our world is connecting in new ways. Read the whole story
Publicis Groupe agency Digitas has teamed with Google to deliver mobile marketing insights and usage research, the companies said. The collaboration will "combine original … Read the whole story