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• Google's Underlying Mobile Payment NFC Strategy by Laurie Sullivan

  Google has introduced the next step in mobile payments: Google Wallet, an app that will make smartphones the paperless wallet tied to credit, prepaid, loyalty and coupon redemption. The move should spur back-end integration with online display, search, and remarketing ads, as well as with automatic inventory replenishment systems. ...Read the whole story

• Overdrive Compares Google, Bing Social Search Results by Les Luchter

  Companies more active on Facebook or interested in real-time news get better social search results with Microsoft's Bing than Google, per Overdrive Interactive. Conversely, Google delivers better results for companies more active on Twitter, YouTube, Flickr, Quora, and Google Buzz. ...Read the whole story

There is No Blank Slate in Marketing by Gord Hotchkiss

In 2002, Steven Pinker wrote a book called "The Blank Slate." For 509 pages, Pinker argues that when it comes to our brains, and by extension, our minds, there is no such thing as a blank slate. While our destinies are not predetermined by our genes, there are certainly hardwired mechanisms that influence the paths we take. It's not solely nature or nurture, but a combination of both. Our minds are neither perfectly malleable plastic (the "blank slate" of behavioralists) nor are they cast in stone. In the end, you cannot deny human nature. ...More

• Mel Gibson, Or Joplin? Once Again, Twitter Bests @CNN And @Foxnews For @Breakingnews by Rob Garner

  As the recovery effort in Joplin, Mo. continues in the wake of the devastating tornado on Sunday, various major news networks have since caught on to the magnitude of the story, and are now doing in-depth coverage of it for the benefit of those affected in the area, and abroad. But on Sunday night, when the tornado first hit, the coverage was practically nonexistent, and those seeking the latest info went to Twitter Search, Facebook, and other status and real-time networks in droves. ...More