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• Trada Partners With Microsoft, Yahoo Search Alliance by Laurie Sullivan

  Google Venture-backed Trada, a paid-search marketplace connecting companies with experts, is about to announce a partnership with Microsoft and Yahoo. The two companies formed an alliance to power search and paid-search marketing with technology from Microsoft across their respective company's engines. ...Read the whole story

• Interpublic Downgrades U.S. Ad Outlook, Cites 'First Signs Of Weakness' by Joe Mandese

  Citing the "first signs of weakness," Interpublic's Magna Global unit this morning issued a downgrade to its outlook for U.S. ad spending in 2011, revising its downward two-tenths of a point to 2.9%, from 3.1% in its previous forecast. ...Read the whole story

• Media Meld: Google Acquires SageTV by Laurie Sullivan

  As companies develop or acquire media management software, online and broadcast TV advertising will discover closer ties. In that vein, Google bought the technology from SageTV, a company that makes home theater software for PCs. ...Read the whole story

Tapping Into Or Creating Movements As A Content Strategy by Derek Gordon

The rise of the Web has made it easier than ever for people of like minds and passions to organize themselves and work together toward a greater good. Movement marketing comes out of a desire by brands to join something that taps into the mutual passions of their customers and their employees. ...More

• What NYC's High Line Tells Us About Time-Shifting by Mark Lieberman

  Last week, to celebrate our wedding anniversary, my wife and I went for a walk on the High Line, the incredible park that's been created from an old elevated freight-train track on the southwest side of Manhattan. It's a dramatic experience, and to my mind, one of the best projects in New York City going back decades. But what strikes me most about the High Line is its story of reclamation: The park transformed a dilapidated old train track -- a blight on the urban landscape -- into a world-class destination in its own right. How does this relate to ...More

• Researchers, Advocates Split $2M In Flash Cookie Settlement by Wendy Davis

  A federal judge has signed off on a $2.5 million settlement of a privacy class-action lawsuit stemming from the alleged use of Flash cookies by Quantcast and Clearspring ...More

• Gen Y Users Will Flock To Bing And Contextual Search by Patrick Evans

  Maybe don't focus quite as much on writing for keywords and just create compelling content that is so good users can't help but share it with their friends. ...More

• Will Display Overtake Search? by Roger Barnette

  Last week eMarketer announced its forecast that total online display advertising spend will surpass total search spend by 2015. Google is spending $390 million on an acquisition of display ad company Admeld. MediaMind, a rich media technology firm, was acquired for $414 million by an offline advertising technology firm focusing on television. If the 2000s was the decade of search, it certainly appears that the 2010s is heading toward the decade of display. Is this true -- and if so, what does all this mean for search marketers? ...More

• We're Looking In The Wrong Place For Our Attribution Models by Gord Hotchkiss

  The online landscape is getting more complex. Speaking from a marketer's perspective, there are more points of influence that can alter a buyer's path. At the last Search Insider Summit, John Yi from Facebook introduced us to something he called Pinball Marketing. It's an apt analogy for the new online reality. ...More