Monday, June 27, 2011
  • eReaders Could Become Search Boon For Marketers

    eReader adoption rates have surpassed those of tablets, according to a Pew Internet & American Life Project report released Monday. Some search marketing experts believe the gap will widen as eReaders become more affordable and offer the most basic Internet connected services for free. ...Read the whole story

  • YouTube Gives 'Design Star' Free Ad Time, Younger Demos

    Free time in front of potential customers doesn't happen for advertisers often, but a video ad model on YouTube makes it a reality for Scripps Network and other advertisers -- as long as the viewer opts out before the 30-second spot concludes. ...Read the whole story

  • Bant Breen Leaves IPG: Former Reprise Chief Pursuing Personal Goals, Possible Venture

    Bant Breen, the digital wunderkind who brought the agency holding company a lucrative stake in then-fledgling social network Facebook, is out of IPG. Breen, who most recently was worldwide CEO of search and social specialty agency Reprise Media, apparently left more than a month ago, following a reorganization in April of IPG's Mediabrands division under new global CEO Matt Seiler. ...Read the whole story

  • Adobe Builds On Search Marketing Tools

    Adobe Systems continues to build up features in SearchCenter+ for marketers. The company recently launched a retail reporting feature for inventory management to activate keywords based on inventory status. The feature is managed through the platform's dashboard or user interface. ...Read the whole story

Leverage (The Right) Technology For Your Content Marketing Strategy

When you think about the places that are hotbeds of innovation for publishing best practices, Bangor, Maine may not immediately spring to mind. Still, The Bangor Daily News provides a wonderful case study in the use ...More