Tuesday, June 28, 2011
  • eReaders Could Become Search Boon For Marketers

    eReader adoption rates have surpassed those of tablets, according to a Pew Internet & American Life Project report released Monday. Some search marketing experts believe the gap will widen as eReaders become more affordable and offer the most basic Internet connected services for free. ...Read the whole story

  • Adobe Builds On Search Marketing Tools

    Adobe Systems continues to build up features in SearchCenter+ for marketers. The company recently launched a retail reporting feature for inventory management to activate keywords based on inventory status. The feature is managed through the platform's dashboard or user interface. ...Read the whole story

Google Ad Sitelinks: Facing Up To The Challenges

Google claims that using ad extensions can greatly enhance click-through rate and ad engagement. In the case of ad sitelinks, for instance, Google claims that advertisers can realize a 30% improvement in CTR, and my own ...More