• eReaders Could Become Search Boon For Marketers

    eReader adoption rates have surpassed those of tablets, according to a Pew Internet & American Life Project report released Monday. Some search marketing experts believe the gap will widen as eReaders become more affordable and offer the most basic Internet connected services for free. ...Read the whole story

  • Adobe Builds On Search Marketing Tools

    Adobe Systems continues to build up features in SearchCenter+ for marketers. The company recently launched a retail reporting feature for inventory management to activate keywords based on inventory status. The feature is managed through the platform's dashboard or user interface. ...Read the whole story

Google Ad Sitelinks: Facing Up To The Challenges

Google claims that using ad extensions can greatly enhance click-through rate and ad engagement. In the case of ad sitelinks, for instance, Google claims that advertisers can realize a 30% improvement in CTR, and my own testing with clients has shown that to be true as well, with advertisers recognizing a 25%-30% bump in CTR. While ad sitelinks provide advertisers with additional ways to gain both visibility and clicks from their ads, what are the challenges of using ad sitelinks -- and how can you address them? ...More

  • Leverage (The Right) Technology For Your Content Marketing Strategy

    When you think about the places that are hotbeds of innovation for publishing best practices, Bangor, Maine may not immediately spring to mind. Still, The Bangor Daily News provides a wonderful case study in the use of technology to make the act of publishing more efficient, effective and engaging. But why should marketers care about how a small town paper is innovating in the online publishing sphere? ...More