Can Google do for social what it did in search? Advertisers have been waiting to answer that question for years as they waved good-bye to Wave, waited through privacy issues in Buzz, and watched as social network Orkut gained acceptance in Brazil, but nowhere else. ...
IBM and T-Mobile tied for first place overall in a study that analyzes search engine optimization practices, but brands still have much to learn ... Read the whole story
Two weeks ago, in a column about attribution models, Gord Hotchkiss cited John Yi's bowling and pinball analogies for marketing. That got me thinkingL ... Read the whole story
Google claims that using ad extensions can greatly enhance click-through rate and ad engagement. In the case of ad sitelinks, for instance, Google claims ... Read the whole story