• Brands Lack SEO Link-Building Skills

    IBM and T-Mobile tied for first place overall in a study that analyzes search engine optimization practices, but brands still have much to learn when it comes to link building, according to a Covario study released Wednesday. ...Read the whole story

  • Google Unleashes Zippy Mobile, Analytic Tools

    From mobile to social and beyond, Google released a dizzying array of tools, products and services in the first three days of this week. Each floated to the surface with little fanfare, but made a major splash as they appeared. ...Read the whole story

10 Sports Analogies For SEM

Two weeks ago, in a column about attribution models, Gord Hotchkiss cited John Yi's bowling and pinball analogies for marketing. That got me thinkingL "How many sports analogies can I come up with for marketing?" The answer: 152. Too easy. So I asked myself, "How many sports analogies can I come up with for SEM?" The answer: 10. ...More

  • Google Ad Sitelinks: Facing Up To The Challenges

    Google claims that using ad extensions can greatly enhance click-through rate and ad engagement. In the case of ad sitelinks, for instance, Google claims that advertisers can realize a 30% improvement in CTR, and my own testing with clients has shown that to be true as well, with advertisers recognizing a 25%-30% bump in CTR. While ad sitelinks provide advertisers with additional ways to gain both visibility and clicks from their ads, what are the challenges of using ad sitelinks -- and how can you address them? ...More