• Google+: What's In It For Advertisers?

    With the launch of Google+ earlier this week, the advertising industry (with a little coaxing) has begun to suggest how the combination of search and social should play out, from cost models to metrics. ...Read the whole story

  • Big Agencies Ink BrightEdge Deal

    As search engine optimization marketers earn a seat at the table, three of the top ad agencies have signed separate agreements with BrightEdge to offer clients automated SEO services globally. That means an estimated 200 marketers can access the BrightEdge platform. ...Read the whole story

  • Brands Lack SEO Link-Building Skills

    IBM and T-Mobile tied for first place overall in a study that analyzes search engine optimization practices, but brands still have much to learn when it comes to link building, according to a Covario study released Wednesday. ...Read the whole story

  • Gfk Revamps Media Research Categories

    Market research company GfK said it is simplifying its structure and dividing its businesses into two sectors starting next year: Consumer Choices and Consumer Experiences. ...Read the whole story

  • Google Unleashes Zippy Mobile, Analytic Tools

    From mobile to social and beyond, Google released a dizzying array of tools, products and services in the first three days of this week. Each floated to the surface with little fanfare, but made a major splash as they appeared. ...Read the whole story

  • Virgin America, Google Hand Out Chromebooks

    Between July 1 and Sept. 30, Virgin America passengers flying between San Francisco and Boston, Chicago or Dallas-Fort Worth will be able to check out a Chromebook to use on their flight, along with free WiFi, provided by Google. ...Read the whole story

Each Day Is A Gift

I'm struggling with the onslaught of time. Maybe it's the fact that I'm turning 50 in a few weeks. Maybe it's that I attended the funeral of an old business colleague, friend and mentor who unfortunately was taken away much too early (at 66) due to Alzheimer's. Or maybe it's that my oldest daughter is graduating high school this week. Whatever the reason, I just want everything to slow down a little. ...More

  • 10 Sports Analogies For SEM

    Two weeks ago, in a column about attribution models, Gord Hotchkiss cited John Yi's bowling and pinball analogies for marketing. That got me thinkingL "How many sports analogies can I come up with for marketing?" The answer: 152. Too easy. So I asked myself, "How many sports analogies can I come up with for SEM?" The answer: 10. ...More