How Search Engine Crawlers Locate Sensitive Data by Laurie Sullivan

Search marketers should work with webmasters and know how to secure data that Google, Bing, Yahoo and other engines should not index. "Not for public release" often starts off as the text for pages companies don't want indexed, but marketers should pay more attention to locking down content behind logins that they don't want indexed by engines. ...Read the whole story

Nonprofits: Get Free Advertising From Google AdWords by Janet Driscoll Miller

If you represent a nonprofit organization, I hope by now you've applied for a Google Grant for Google AdWords. Started in 2003, the Google Grant provides nonprofits with $10,000 or more of free clicks in the Google AdWords advertising platform. That equates to $120,000 or more of free advertising for each nonprofit organization each year! And for current Google Grant participants, there is another grant level, Grantspro, which awards even more grant money for advertising each month -- up to $480,000 per year! ...More

  • Millennials Research Offers Insight for Network Marketers by David Goetzl

    New research shows the potential value of Facebook and Twitter for network marketers in reaching millennials to promote shows for the new season. Some of it is intuitive, but validation doesn't hurt. ...More

  • Google's Sword Of Damocles? by Derek Gordon

    I love a good story of mystery and intrigue, especially when it involves something as mundane as search engine optimization. This story involves a reporter from Forbes, a Google salesguy, and the case of a missing news report. ...More