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• Google+ Gets Madison Avenue Resolution, Omnicom Shop Pushes Client Brand Pages by Steve McClellan

  While Google+ is still dwarfed by Facebook in the U.S. in terms of usage, at least one agency -- Omnicom's Resolution Media -- is telling clients that the new site could be a powerhouse marketing vehicle, given some of the ways it is differentiating itself from the pack of social-media sites. ...Read the whole story

• Search Retargeting Trend Accelerates , mediaForge Unveils New Platform by Laurie Sullivan

  Tying search data into display ad retargeting, mediaFORGE launched a search retargeting ad platform that relies on search keywords to serve up display ads across a network of publisher sites. The offering will compete with Magnetic. ...Read the whole story

• Still Photos Open Ecommerce Door To Ad Campaigns by Laurie Sullivan

  Stipple launched an ad platform that turns still images into ecommerce storefronts. The platform lets consumers mouse over any product in a tagged photograph in online magazines or publisher Web sites to reveal brand name, pricing and links to save or make purchases. ...Read the whole story

• Ziff Davis Pubs Push Lead-Gen Biz by Laurie Sullivan

  Ziff Davis, the publisher of PC Magazine, sealed a deal Tuesday to acquire Focus Research, allowing the publisher to offer lead-generation to brands wanting to advertise across its network of publications. ...Read the whole story

20 More Mistakes Made By SEM Newbies by Aaron Goldman

Two weeks ago, I shared the first half of a "Do-Not-Do" list for SEM neophytes that I crowd-sourced from fellow SEM geeks on Facebook, Google+, and Twitter. And now, the rest of the story... ...More

• Nonprofits: Get Free Advertising From Google AdWords by Janet Driscoll Miller

  If you represent a nonprofit organization, I hope by now you've applied for a Google Grant for Google AdWords. Started in 2003, the Google Grant provides nonprofits with $10,000 or more of free clicks in the Google AdWords advertising platform. That equates to $120,000 or more of free advertising for each nonprofit organization each year! And for current Google Grant participants, there is another grant level, Grantspro, which awards even more grant money for advertising each month -- up to $480,000 per year! ...More

• Millennials Research Offers Insight for Network Marketers by David Goetzl

  New research shows the potential value of Facebook and Twitter for network marketers in reaching millennials to promote shows for the new season. Some of it is intuitive, but validation doesn't hurt. ...More