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• Google +1 Integration Takes Bite Out Of Facebook Likes by Laurie Sullivan

  Google has begun to allow integration of its +1 button into third-party social media platforms. PowerReviews will be among the first social commerce platforms, along with BazaarVoice, to integrate the button. Jockey is one of the first brands to tap the combined social recommendation engine. ...Read the whole story

• Interactive Marketing To Garner $77B By 2016 by Gavin O'Malley

  By 2016, advertisers will spend $77 billion on interactive marketing -- or as much as they do on TV today, according to a new report from Forrester Research. By then, search, display and mobile marketing will account for 35% of all ad spend. ...Read the whole story

• Google DoubleClick Stats May Report Inflated Social Media Numbers by Laurie Sullivan

  Facebook had 870 million unique visitors and 1 trillion unique page views in June, according to Google data. But some news sites and data firms now suggest the stats are inaccurate. The question becomes how much marketers should trust these stats when planning media buys. ...Read the whole story

• BrightEdge Moves Into SEO Process Automation by Laurie Sullivan

  BrightEdge has developed a module for its search engine optimization platform that allows company employees in one place or worldwide locations to collaborate on SEO campaigns. ...Read the whole story

Google And The Great Wall by Gord Hotchkiss

"Have you heard of Google?" This question was asked by a group of traveling Google product engineers who had just entered the rural Indian village of Ragihalli, thirty miles outside of Bangalore. It was a Google version of a "walkabout," a 2007 foray out into the world to see firsthand how Google was wrapping its ever-extending tentacles around the globe. ...More