Google Search Petition Addresses Bigger Agency Problems by Laurie Sullivan

Search engine marketers are a vocal group. There's nothing wrong with that. They understand the nuance to bring attention to a cause or a campaign. So when Paul Burani, partner at Web Liquid Group, heard that Google decided to shut down Google Sets on Sept. 5 from Google Labs, he refused to accept the decision and go home. Instead, Burani started an online petition to bring the tool back. ...Read the whole story

The Psychology of Couponing: Where Ajillitee Went Wrong by Gord Hotchkiss

Is a Groupon model the next big thing for B2B? Apparently not. Or, at least, not now, based on an early trial by a Chicago-based consulting firm, Ajillitee. The company used Groupon to offer $25,000 worth of consulting services at half price. It was the biggest deal Groupon had ever offered. Hey, keeping $12,500 in your pocket is nothing to sneeze at. And, since buying consulting services is not exactly the same as snagging a half-off lunch coupon, the offer stayed open for three weeks, giving all potential takers plenty of time to act. But, at the end of the ...More

  • Who Will Google Buy Next? by Aaron Goldman

    Google's been on an acquisition spree lately, buying 10 companies since June. Meanwhile, Google's done a fall spring-clean, shutting down 10 products and features. The latest additions to the Google graveyard give us some insight into areas Google is NOT focused on, such as land (that's the opposite of cloud, right?) and man (Aardvark and Image Labeler proved no match for the machine). So what's Google's next move? I think it will be something in the TV space. ...More