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• Google Wallet's Long-Term Strategy For Advertisers by Laurie Sullivan

  Google has begun to extend its advertising business offline. Wallet sits at the cornerstone of this long-term strategy to close the loop between offline and online advertising, as well as help media buyers make more strategic decisions through attribution modeling. ...Read the whole story

• Starcom Taps Maxwell As New Research Director by Steve McClellan

  Starcom USA has appointed Chad Maxwell senior vice president research intelligence director, a new position at the agency. Maxwell effectively replaces Judy Bahary, who left for WPP's Mindshare. ...Read the whole story

• Marin Launches Tool To Improve Display Campaigns, Search by Laurie Sullivan

  Marin is rolling out a recommendation engine designed to identify tips for improving paid search, social media and display campaigns. The tool -- Marin Next -- suggests opportunities to improve budgets, bids, creative optimizations and campaign structures in Google, Bing, Facebook, among others. ...Read the whole story

Five Key Features To Consider When Choosing A Content Management System by Janet Driscoll Miller

As an SEO consultant, I have worked with a variety of content management systems (CMS) over the years, and when it comes to SEO, some provide better options than others for optimization. Here are my five key features to look for when choosing an SEO-friendly CMS. ...More

• The Parallel Internets by Derek Gordon

  Lou Kerner of Wedbush Securities, who covers the social Web space, is fond of referring to Facebook as the second Internet. He calls it this, of course, because so much of what one can do on the open Web one can also do on Facebook, including email, chat, search, e-commerce and dozens of other activities. I think there are at least a couple of parallel "Internets" emerging: one, as Lou contends, controlled by Facebook, and the other by Apple. It could also be argued that the real, original Internet is increasingly controlled by Google. ...More