Bank of America, the bank that continues to lose billions after acquiring the failing Countrywide mortgage broker, will begin charging customers $5 monthly for any amount of combined debit card purchases made in one month. The move should overjoy Google and other mobile commerce platform providers willing to provide transactions for free. ...
Brand marketers looking for alternative strategies to connect with consumers have begun to focus attention on display advertising, a medium historically known to elicit ... Read the whole story
A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- ... Read the whole story
Even as Madison Avenue's big "back-office" media buying and paying processors Donovan Data Systems and MediaBank were finalizing details of their surprising plans to ... Read the whole story
We should have taken it as a sign of things to come. The panel I was moderating at OMMA Global, with the highly provocative ... Read the whole story
Coke is set to make an amateur dancer the star of an upcoming global campaign for Coke Zero. The open casting call includes uploading ... Read the whole story
ESPN has signed on as the charter subscriber of a promising new media research system analyzing the actual "day-in-the-life" media behavior of American consumers. ... Read the whole story