Several months ago, while interviewing a few search executives, I began asking whether marketers could bid on keywords that might relate to similar interests or traits. I came up with … Read the whole story
Coordinating paid-search campaigns and mobile strategies that drive consumers from online and into physical stores could become the top strategy for marketers this holiday … Read the whole story
Last week was the Web 2.0 Conference in San Francisco, and MediaPost had the best headline to come out of the event's coverage: "MC … Read the whole story