Search engine marketing's share of the advertising budget should come in at around $14 billion this year, compared with $12 billion for display ads, according to "The Future Is Now: … Read the whole story
New research from an industry initiative looking to evaluate free video on demand as an advertising platform indicates ads in VOD streams generate about … Read the whole story
Microsoft will deliver a wave of enhancements to adCenter. Some will come from the company's engineers, while third-party developers will deliver the others. Changes … Read the whole story
Captivating. Confounding. Mesmerizing. Maddening. Alluring. Alliterative. Call me Ishmael. No, call me Ahab. I'm obsessed. I've been searching for the perfect search engine (and … Read the whole story