Tuesday, February 7, 2012
  • Solve This: What's Google Really Up To With 'X'?

    Google unveiled hints early Monday to a project called Solve For X, which it later revealed represents an event held last week for experienced entrepreneurs, innovators and scientists. The event follows similar guidelines to those established at the Technology, Entertainment, Design conference, also known as TED. It focused on discussing technology solutions to some of the world's greatest problems. ...Read the whole story

  • Branded Multichannel Ad Campaigns Emerge From Super Bowl Spots

    Football fans didn't tap into mobile devices to catch the New York Giants] win over the New Engine Patriots Sunday as many analysts expected, but the ad industry did hit a major milestone in multichannel marketing. Consumers searched for data and game stats on desktop and mobile search engines, and viewed ads on YouTube and other video channels. ...Read the whole story

    Around The Net

    • Google Close To HUD Glasses9to5Google

      Sci-fi folly or revolutionary interface, Google appears to be one step closer to releasing “wearable head-up displays,” or HUD glasses. “Google might actually release this product as [a] beta-pilot program to people outside of Google -- and soon,” reports 9to5Google. No doubt, “wearable technology is on the rise,” CNet writes. “Not only is Google working on these sorts of products, but so is Apple, Recon Instruments, and Motorola.” Yet, public tests shouldn’t be mistaken for outright confidence on Google’s part. Rather, “Google is apparently unsure if [the glasses] will have mass-market appeal,” 9to5Google suggests. The glasses will reportedly have a small front-facing camera ... ...Read the whole story

    • Apple Siri Relies on Wolfram Alpha For AnswersNew York Times

      Wolfram Alpha will roll out Wednesday phase two with the ability to understand data and images in the way that search engines typically understand text queries. Steve Lohr tells us that Siri accounts for about 25% of the queries that Wolfram Alpha files. Apple isn't alone when it comes to licensing the technology. Lohr explains that Microsoft also licenses Wolfram Alpha technology. ...Read the whole story

    • Yes, Law Enforcement Monitors Social MediaJohn Battelle SearchBlog

      John Battelle points to a Twitter tweet that got Leigh Bryan and Emily Banting in hot water. Border Patrol agents waited to speak with the two British citizens when they arrived at the Los Angeles International Airport. Reports claim a telephone call tipped off Leigh's Tweet -- "Free this week for a quick gossip/prep before I go and destroy America?" sent to friends before their trip. While law enforcement denies it, Battelle asks readers their thoughts regarding whether social media is monitored by the U.S. government. I can tell with certainty that a variety of U.S. and foreign law enforcement ... ...Read the whole story

    • Don't Ignore Designing A Google+ SEO StrategySearch Engine Journal

      Search on the keywords "social media" in google.com, press search and in the right rail you'll find a list of people and pages on Google+. A little line at the bottom of the three entries reads: "Learn how you could appear here too." Neil Patel believes, for this reason, that marketers can't ignore the importance of optimizing for Google+. He explains that signing up for an account will not send the listing to the top, and provides insight on optimizing profiles and circles, as well as how to format headline posts and content.  ...Read the whole story

    • Google Gains Fiber Optic PatentsSEO By The Sea

      Mosaid Technologies resigned 91 patents to Google, 42 of which remain as pending patent applications with the United States Patent and Trademark Office. The transaction was executed on Jan. 27, 2012. These patent filings originated with Pirelli Cavi, now known as Prysmian. They cover a range of fiber optic network technologies. according to Bill Slawski. He lists and links to all the acquired and pending patents. ...Read the whole story

    • Giants, Patriots Quarterbacks Battle It Out OnlineSearch Engine Watch

      Tom Brady and Eli Manning may have had it out on the field in this year's Super Bowl, but it appears they also clashed across search engines. Manning had the edge in a Super Bowl victory four years ago, but people searched more for Brady on Google and Yahoo this time around, according to Danny Goodwin. He tells us that during the past 30 days on Google, more people consistently searched for stats and endorsements related to the New England Patriots quarterback compared with the New York Giants quarterback. Searches, however, for the New York Giants quarterback were higher for ... ...Read the whole story

    • Super Bowl XLVI Ads Start At About $3.5 MillionEntertainment Weekly
    Integrated Marketing Is Made Of People

    There has been much discussion about the fragmented and chaotic ad technology landscape. User interaction with multiple channels is converging rapidly, and technology providers are quickly trying to bridge the gap. A potential customer is more ...More

    • The Cautionary Tale Of The Komen Foundation

      What a week for the Susan G. Komen for the Cure foundation, which raises money for the treatment and prevention of breast cancer. Not only did its strategists make a hugely unpopular decision to defund its ...More