• Corona Supports Cancer Research With Promo

    Coinciding with the college basketball tournament in March, patrons at thousands of partnering bar or restaurant locations across the country can show their support in the quest for a cure by filling out a Corona "Find a Cure" paper basketball donation recognition decal complete with their name and whom their donation supports. ...Read the whole story

  • EPIC Seeks To Prevent Google's Privacy Changes

    The advocacy group EPIC is seeking a court order requiring the FTC to take action against Google for its new privacy policy, which takes effect March 1 and allows it to combine information about signed-in users across a variety of products and services, including Gmail, Android, and YouTube. Google intends to use the data to enable more precise ad targeting. ...Read the whole story

  • Marketers Encouraged To Break A Few Rules

    Tapping customers on technology platforms that companies can't completely control can become a bit uncomfortable, but they can do it productively, according to Josh Bernoff, SVP of idea development at Forrester Research. ...Read the whole story

  • Google Studies Web Surfing, Ecommerce Via Chrome

    Google has commissioned Knowledge Networks to create a panel of Internet surfers that it can study through a downloadable app supported by its Web browser Chrome. Google likely can't capture the details of an ecommerce transaction, but can tell when someone buys a product and the length of time it might take for them to make the purchase. ...Read the whole story

  • Apple iPad Holding On To 88% Of Tablet Traffic

    Clicks on tablet ads from paid-search campaigns rose five times higher in January, compared with the same period a year ago, according to research released Wednesday from Rimm-Kaufmann Group (RKG), a digital marketing agency. ...Read the whole story

Google AdMob: No More Minimum Bid

Google says it is moving performance-based mobile ads to an AdWords model, promising a more open marketplace where some campaign costs will decline and higher-quality ads have a better chance of winning bids. ...More

  • Marketing Physics 101

    Physics has never been my strong suit, but I think I have a good basic grasp of the concepts of velocity and direction. In my experience, the two concepts have special significance in the world of direct marketing. All too often I see marketers that are too focused on one or the other. These imbalances lead to the following scenarios: ...More