Thursday, February 9, 2012
  • Corona Supports Cancer Research With Promo

    Coinciding with the college basketball tournament in March, patrons at thousands of partnering bar or restaurant locations across the country can show their support in the quest for a cure by filling out a Corona "Find a Cure" paper basketball donation recognition decal complete with their name and whom their donation supports. ...Read the whole story

  • EPIC Seeks To Prevent Google's Privacy Changes

    The advocacy group EPIC is seeking a court order requiring the FTC to take action against Google for its new privacy policy, which takes effect March 1 and allows it to combine information about signed-in users across a variety of products and services, including Gmail, Android, and YouTube. Google intends to use the data to enable more precise ad targeting. ...Read the whole story

  • Marketers Encouraged To Break A Few Rules

    Tapping customers on technology platforms that companies can't completely control can become a bit uncomfortable, but they can do it productively, according to Josh Bernoff, SVP of idea development at Forrester Research. ...Read the whole story

  • Google Studies Web Surfing, Ecommerce Via Chrome

    Google has commissioned Knowledge Networks to create a panel of Internet surfers that it can study through a downloadable app supported by its Web browser Chrome. Google likely can't capture the details of an ecommerce transaction, but can tell when someone buys a product and the length of time it might take for them to make the purchase. ...Read the whole story

  • Apple iPad Holding On To 88% Of Tablet Traffic

    Clicks on tablet ads from paid-search campaigns rose five times higher in January, compared with the same period a year ago, according to research released Wednesday from Rimm-Kaufmann Group (RKG), a digital marketing agency. ...Read the whole story

    Around The Net

    • Google Screenwise Pays Up To $25 To Track YouGoogle

      Knowledge Networks is giving panelists up to $25 in gift cards to learn about their Internet behavior. The company is working with Google to build a new panel that will teach the search giant about how "everyday people" use the Internet. The project, Screenwise, requires panelists to use a broswer extension that will share information with Google, such as the sites visited and how they are used. Google claims that what it learns will improve search. ...Read the whole story

    • Search Marketers' New RoleSEOmoz

      Marketers do their companies an injustice by only supporting paid-search marketing. These days, SEMs need to know not only paid search, but optimization and social techniques. In fact, the more marketers know about other online marketing strategies, the more valuable they become. Usher in the new era of inbound marketing, explains Joanna Lord. She outlines 10 steps to support this thesis. ...Read the whole story

    • How To Merge AdWords And AnalyticsPPC Hero

      Not being able to see revenue data in Google AdWords has been Sarah's biggest challenge when it comes to managing ecommerce accounts. There are many useful tools in Analytics and AdWords, but not for paid-search experts supporting ecommerce clients. Having the ability to either see revenue data or conversions is not very useful. So she guides us through the process of pulling together a keyword report with revenue data, with the ability to apply it to any campaign, ad group, or keyword. ...Read the whole story

    • Is Google Serious About Retail Stores?Bloomberg
    • Wolfram Alpha Launches ProWolfram Alpha
    • 5 great jobs and 6 great company startup ideas for people with Search ...ITworld
    Google AdMob: No More Minimum Bid

    Google says it is moving performance-based mobile ads to an AdWords model, promising a more open marketplace where some campaign costs will decline and higher-quality ads have a better chance of winning bids. ...More

    • Marketing Physics 101

      Physics has never been my strong suit, but I think I have a good basic grasp of the concepts of velocity and direction. In my experience, the two concepts have special significance in the world of ...More