On The Edge Of A Photo And Arm's Length From Checkout by Laurie Sullivan

While at a friend's garage sale last weekend a man stopped to check out the merchandise. He pulled out his smartphone, took a picture of a porch swing and sent it to his wife for approval before making the purchase. The fastest-growing activities for mobile point to retail, commerce, search, and sharing content. In December, comScore estimates that three out of five smartphone owners used their phone to take photos, and slightly more than one in four captured video. ...Read the whole story

Google AdMob: No More Minimum Bid by Steve Smith

Google says it is moving performance-based mobile ads to an AdWords model, promising a more open marketplace where some campaign costs will decline and higher-quality ads have a better chance of winning bids. ...More

  • Marketing Physics 101 by Gord Hotchkiss

    Physics has never been my strong suit, but I think I have a good basic grasp of the concepts of velocity and direction. In my experience, the two concepts have special significance in the world of direct marketing. All too often I see marketers that are too focused on one or the other. These imbalances lead to the following scenarios: ...More