Wednesday, February 15, 2012
  • Omnicom Group Takes Resolution Global To Optimize Data, Search

    In a bid to maximize the benefits of its global search operations, Omnicom Media Group is re-branding search agencies it uses in 40 countries under the Resolution Media banner, which it acquired in 2005 and had previously just operated in the U.S. The rollout, which represents roughly $2 billion in search billings globally, is expected to be completed in the coming weeks. ...Read the whole story

  • Mobile Malware Attacks Up 155% In 2011

    A new report from Juniper Networks underscores the downside of the Android Market's hands-off approach to approving apps. In its annual Mobile Threats Report, it reported a record number of mobile malware attacks, especially to the Android platform. While there was a 155% rise in mobile malware across all mobile operating systems last year, attacks targeting Android jumped 3,325% in just the last seven months of 2011. ...Read the whole story

    Around The Net

    • 4 SEO Trends Enterprises Should KnowClickZ

      Search engine optimization within enterprise organizations will become more important this year as companies realize the power behind optimizing for social signals in search engine results. But there is other content that marketers should consider. For instance, Google has increased its focus on rich snippets such as author information. Adam Audette lists four top enterprise SEO trends that marketers should know and watch in 2012. ...Read the whole story

    • BtoB Releases Search StudyBtoB

      About 95% of marketers have optimized Web sites and landing pages to serve up results near the top of the search page, but the use of paid-search ads is much less pervasive, according to a new study released by B2B. In fact, only 35% of respondents have had nothing to do with paid-search ads. Christopher Hosford takes us through the numbers released in the study and covers topics such as marketers' focus on lead generation and branding as one of the main goals of search marketing.  ...Read the whole story

    • Gliding Through Google AnalyticsSearch Engine Watch

      Planning, customer segmentation, goal and event tracking, and page categories. These are some of the topics that Sarah Carling outlines in her guide on what to track through Google Analytics. For instance, she explains why some of the customer segmentations for an ecommerce site should include new visitors who don't create an account or make a purchase -- not just the ones who do. ...Read the whole story

    • How To Use AdWords For Keyword ResearchSEOmoz

      Rand Fishkin shows us that the numbers and the queries in Google's AdWords data may not always match what is actually happening on Google's search engine. He warns against running discovery-focused searches in AdWords., which may not show all the high-volume keyword phrases connected to a word and phrase. Fishkin provides a few ways to address the challenge. ...Read the whole story

    Complacency In Search Advertising: Growing Beyond Keywords

    Yes, there's still growth in paid search, and the search engines will continue to make money from advertisers eager to market to consumers who are actively searching. On the other hand, that growth is slowing dramatically. ...More

    • Could Google Be Its Own Google-Killer?

      As we all know, Google has been a publicly traded company for many years now. So it faces the rather daunting challenge of consistently showing value and growth to its investors. But Google also has a ...More