Wednesday, February 22, 2012
  • Will ARO Cause A Quiver: New Research Org Takes Aim At Analytics Void

    In a bizarre string of events that began with a Manhattan car accident and ended with one of its victims pitching a conference full of online metrics industry leaders, a new trade organization was born to focus on the so-called "analytics economy." The organization, ARO (sounds like arrow) stands for the Analytics Research Organization, and is intended to fill a void not being covered by existing ad industry research organizations. ...Read the whole story

  • Forecast: Google Display Ad Revs To Beat Facebook

    In 2013, eMarketer anticipates that Google's U.S. display revenues will grow 45.3% to $3.68 billion, while Facebook's will grow 27.6% to $3.29 billion. eMarketer principal analyst David Hallerman attributes Google's astonishing success to a thriving mobile display business, YouTube's expanding role as a venue for premium display inventory, and strong growth from the company's DoubleClick ad network. ...Read the whole story

  • Google Could Bring Back Wearable Computers, But What About The Data?

    Android-based operating system glasses with a 3G or 4G data connection might be on the list of must-haves for techies by some time midyear. Reports put Google behind the project, but it's unclear whether Motorola Mobility patents contribute to the hardware device or the exploratory focus. Will these devices give online advertising another screen or expand the ability to collect data? ...Read the whole story

  • BloomReach Launches, Optimizes Discovery In Search, Social

    Alumni from Google, Cisco and Facebook will officially launch a digital search marketing company and suite of platforms Wednesday supported by cloud computing. BloomReach's goal is to improve user experience and drive people back to branded Web sites. ...Read the whole story

  • Web Users Sue Google For Safari Workaround

    Google has been hit with two potential class-action privacy lawsuits stemming from reports that the company circumvented a feature in the Safari browser that blocks companies from setting tracking cookies. Both cases were filed on Friday, shortly after "The Wall Street Journal" reported that Google and three other companies were setting tracking cookies on Safari users. ...Read the whole story

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    More On: Could Google Be Its Own Google-Killer?

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    • FTC Wants EPIC To Butt Out Of Enforcement Decision

      The watchdog group Electronic Privacy Information Center recently went to court in an attempt to nix Google's new privacy policy. The privacy advocates asked for a court order requiring the FTC to take action against Google ...More

    • What Do You Do?

      The latest obsession on the Web, judging by Facebook news feed density (which is a pretty good judge of such things), is what others do for a living -- or, rather, what everyone and their mother ...More