Have you ever created a startup in three days? Alexandra Askot did. The art director at MRM Worldwide, a digital advertising agency in Manhattan, rode the StartupBus this week with about 30 entrepreneurs from Boston to Austin on her way to South by Southwest (SXSW). Her team created the company Yeah Super, which promotes one local company daily by offering a t-shirt and feature profile on its Web site. ...Read the whole story
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Mobile Apps Reveal Ask.com's Cultural Shift
Ask.com launched a free mobile app that allows anyone to create a poll, representing a cultural change at the question and answer search engine. ...Read the whole story
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Most Web Users Dislike Behavioral Targeting, Personalized Search
The majority of Web users say they don't want to receive ads targeted based on behavior or search results personalized based on their prior activity, according to a new report by the Pew Internet & American Life Project. Despite the ad industry's efforts to tell people how to opt out, only 38% of Web users said they are "generally aware" of ways to limit the information ...Read the whole story
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Pinterest Outpaces Twitter For Publishers' Referral Traffic
Marketers could find a gold mine in Pinterest, but could have challenges with copyright laws. Last month the site sent more referral traffic to publishers than Google and Twitter, according to a traffic report released this week. ...Read the whole story
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