Friday, March 9, 2012

Around The Net

  • When Qualified Leads Fall ShortKISSmetrics

    Consumer leads traveling through a company's marketing funnel don't always convert or sign up in the end. They may stop at several pages to make an informed decision. Jason Shah believes "too many startup founders, product managers, and user experience designers are letting the dogs and loud music run wild." Shah put together a list of tips, such as rethinking each step between a user indicating interest. ...Read the whole story

  • Tips On Optimizing Twitter TweetsSearch Engine Watch

    Saturation levels in Twitter continue to make it difficult to be found, according to Lisa Buyer. who points to research that shows Twitter growing at a rate of around 11 accounts per second and reaching 500 million registered users in March. So she outlines some guidelines for marketers to follow that should help improve visibility. The most important points are paying attention to optimizing profiles and the structure of tweets. And among other points to consider, don't forget the retweet strategy. ...Read the whole story

  • Is Google Forcing Wallet On Developers?Yahoo

    Google is reportedly pressuring app makers and mobile game developers to use Google Wallet. Driven by its desire to rival Apple’s iOS platform, Google could be engaging in anti-competitive activity and actually hurting developers’ bottom lines. “Google warned several developers in recent months that if they continued to use other payment methods -- such as PayPal, Zong and Boku -- their apps would be removed from Android Market, now known as Google Play,” reports Reuters, citing several anonymous developers, executives and investors. Some, however, see Google’s efforts as merely a way of simplifying consumer payments. "Although this move by Google ... ...Read the whole story

  • Facebook KPIs Influencing SearchSEOptimise

    Setting clear marketing key performance indicators (KPIs) becomes crucial before implementing any online marketing campaign because the real value of Internet marketing can come from the data and the obvious results. Shaad Hamid presents a straightforward strategy to determining the correct KPIs for branding and conversions, as well as gaining Fans. Think of the KPIs as keywords that can influence searches on Bing, Google, and Yahoo.  ...Read the whole story

  • Google Remains Top Search Engine Despite Privacy ConcernsPew Internet

    The Pew Internet & American Life Project released a study Friday indicating that Google may be risking its dominant position with searchers. The study found that 83% of U.S. search engine users rated Google as their preferred search engine, despite recent privacy concerns.  Among search engine users, about three-fourths do not want search engines to sift through their personal information to serve up personalized results. ...Read the whole story

  • AdWords API T&Cs Get UpdateGoogle Ads Developer
  • The Problem With Google Maps Digital Trends
  • Google Voice Search For Windows 7.5Google Inside Search
  • PPC Hero Chats With Marin's Matt LawsonPPC Hero
  • Apple Begins to Slowly Sever Ties With Google MapsThe Next Web et. al