How marketers capture and measure social contributions will rapidly become the secret to giving media its due. Many continue to develop sophisticated cross-channel attribution models in an attempt to address … Read the whole story
A revamped Google AdWords interface rolls out during the next few weeks, offering a Display Network Tab that lets advertisers bid, target and optimize … Read the whole story
Google was hit with a potential class-action lawsuit for changing its privacy policy in order to enable aggregation of data about signed-in users across … Read the whole story