The reasons a consumer might click on a Facebook "Like" button and subscribe to an email list are similar, according to a study released Tuesday. The study finds that consumers … Read the whole story
Speaking on a panel at the Advertising Research Foundation conference, agency executives stressed the need for integrated data insights that allow true insight into … Read the whole story
An internal investigation at Microsoft that gave GM Mike Nichols additional responsibilities for Bing marketing, after last week's dismissal of top execs Eric Hadley … Read the whole story
Mobile app directory Appolicious is launching a keyword-bidded ad platform for running relevant ads that appear on the search results pages on its own … Read the whole story
Reflecting the growing importance of the U.S. Hispanic marketplace to marketers and advertisers, the last few months have brought a flurry of activity in … Read the whole story
AVG Technologies has added a default do-not-track feature in its Internet security software. The company offers a version to consumers for free. The product, … Read the whole story
Much has been made about TV driving online social media interaction. But what about the traditional tell-your-neighbor stuff? In industry argot, it's word of … Read the whole story
Transmedia marketing, in which a story is told across a variety of platforms that can include film, television, the Internet, live events and social … Read the whole story