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• Mobile Paid-Search Budgets Up, Marketers Adapt To Medium by Laurie Sullivan

  Mobile search accounted for 12.3% of the total search advertising budget that marketers dished out in Q1, notes Ignition One. The digital ad firm attributes much of the mobile search activity to tablet devices. The sector now accounts for 67% of the total mobile search advertising budget in the quarter ...Read the whole story

• Google Revives Morse Code and Rotary Phones For April 1 by Steve Smith

  Google couldn't help itself from engaging in a range of pranks across its own blogs on April 1. Apparently, rotary phones are a new trend and Morse code is the answer to the mobile input conundrum. ...Read the whole story

L'Affaire Etch-A-Sketch by Derek Gordon

When a chief political advisor to Republican Presidential hopeful Mitt Romney commented that his campaign would essentially reset after the primaries, the advisor used the image of shaking an Etch-a-Sketch as his metaphor. For any brand inserted into territory it would normally avoid like the plague, Etch-a-Sketch had a dilemma as it faced one of three choices: 1. Say and do nothing, and wait for the story to go away. 2. Object to the use of the Etch-a-Sketch brand in such contexts, and publicly reinforce its core brand values. or 3. Seize an opportunity to turn a potential lemon into ...More