Twitter And Facebook: Do You Feel Good Enough To Make A Purchase? by Laurie Sullivan

Finding human connection means bringing together technology and products to make that connection, which can lead consumers to jump from Twitter, Facebook and other social sites to make a purchase. But brands don't seem to view Facebook's ad offering -- Sponsored Stories -- as a tool to connect with consumers. While some advertisers and marketers might consider the offer a connection because the messages in the ad directly reflect consumer sentiment, a survey from Social Fresh estimates that only 55% of Facebook advertisers use the tool. ...Read the whole story

  • WPP Launches GroupM Next, Copeland Heads Innovation Unit by Steve McClellan

    WPP's GroupM has created a new innovations unit called GroupM Next that will be overseen by Chris Copeland, the CEO of GroupM Search. The unit is designed to help clients at the company's media shops -- Mindshare, MediaCom, MEC and Maxus -- better navigate the evolving digital sector. ...Read the whole story

  • search Search Marketers Should Brace For Industry Consolidation by Laurie Sullivan

    The search engine marketing industry should brace for consolidation this year, as enterprise brands look for a variety of SEM services and support from one company. The move could even consolidate a few small platform providers to compete with larger agencies, such as Havas and GroupM. ...Read the whole story

  • Google Finds Channel Attribution Useful, But Misunderstood by Laurie Sullivan

    More than half of marketers responding to a survey on the impact of attribution said that understanding the path to conversion allows them to more accurately disburse budgets, per a Google Analytics study. Fifty-two percent of client-side marketers report that attribution has led to an increase in spending on some digital channels, while 72% of marketers say that attribution leads to better ROI. ...Read the whole story

Five Reasons Businesses Should Be Using Google+ by Janet Driscoll Miller

For months now, marketers have been debating the benefits of Google+. With other options for social engagement, why should you make Google+ a priority? ...More

  • The Greatest App Of All by Aaron Goldman

    Aaron honors Whitney Houston with a search-related take on one of her greatest hits. ...More