Finding human connection means bringing together technology and products to make that connection, which can lead consumers to jump from Twitter, Facebook and other social sites to make a purchase. … Read the whole story
WPP's GroupM has created a new innovations unit called GroupM Next that will be overseen by Chris Copeland, the CEO of GroupM Search. The … Read the whole story
The search engine marketing industry should brace for consolidation this year, as enterprise brands look for a variety of SEM services and support from … Read the whole story
More than half of marketers responding to a survey on the impact of attribution said that understanding the path to conversion allows them to … Read the whole story
For months now, marketers have been debating the benefits of Google+. With other options for social engagement, why should you make Google+ a priority? Read the whole story
Aaron honors Whitney Houston with a search-related take on one of her greatest hits. Read the whole story