How Google's, Localeze's Vision On Social Changes Local Search by Laurie Sullivan

Descriptive information about a company exists in social sites and apps, but pulling in the information to a database that serves up in local search queries on mobile and desktop will rely on technology rather than manual labor. Automation would make it far more cost-effective, according to Jeff Beard, president at Localeze, a Neustar service. ...Read the whole story

  • Google Could Get More Than Movies From Paramount Deal by Laurie Sullivan

    YouTube's movie deal with Paramount could contribute more than content to the video site's library. While the movie-rental deal with a fifth major Hollywood studio adds 500 new titles to its expanding online library, it also contributes audience segment data to augment targeted ads. ...Read the whole story

The Greatest App Of All by Aaron Goldman

Aaron honors Whitney Houston with a search-related take on one of her greatest hits. ...More

  • Reinventing AIDA by Gord Hotchkiss

    Last week, my column was about how branding differs between search and more traditional brand channels like TV and print. It came from a recent client conversation I had. Rob Schmults from Intent Media added a well-thought-out, on-the-mark comment that deserves a follow-up. There are three points in particular I want to dive deeper into. ...More

  • Video Search Goes Social, and to Israel by Daisy Whitney

    Video search is a nut that needs to be cracked. And while there have been numerous attempts over the years to deliver better video search, the industry still hasn't unearthed an ideal solution. There's movement afoot, though. Joy Marcus, venture partner at DFJ Gotham Ventures, said during the recent Beet.TV executive retreat that she's keeping her eye on several new audio and video recognition technology startups in Israel that may have interesting tools for video search. ...More