Forrester Research created the "Facebook factor" to identify how much more likely Fans are to purchase a brand's products or services. The method, based on logistic regression modeling, requires brands to ask four questions around these themes: being a Facebook fan of the brand, likelihood to purchase, amount of money spent in the past 12 months, and probability to recommend. ...
Marketers spent 16% more on search budgets in Q1 in the U.S. and 3% in the U.K. compared with the year-ago quarter, according to ... Read the whole story
Mobile advertising continues to shake up traditional ad investments for a variety of media. For call tracking, the shift continues to move dollars from ... Read the whole story
Google potentially confuses consumers by allowing companies' trademarked names to trigger competitors' pay-per-click ads, an appellate court ruled on Monday. Rosetta Stone presented enough ... Read the whole story