Forrester Research created the "Facebook factor" to identify how much more likely Fans are to purchase a brand's products or services. The method, based on logistic regression modeling, requires brands … Read the whole story
Marketers spent 16% more on search budgets in Q1 in the U.S. and 3% in the U.K. compared with the year-ago quarter, according to … Read the whole story
Mobile advertising continues to shake up traditional ad investments for a variety of media. For call tracking, the shift continues to move dollars from … Read the whole story
Google potentially confuses consumers by allowing companies' trademarked names to trigger competitors' pay-per-click ads, an appellate court ruled on Monday. Rosetta Stone presented enough … Read the whole story
Following a March 15 Wall Street Journal article, "Google Gives Search a Refresh," the topic of semantic search has again become a hot-button issue … Read the whole story