Search Feud Squares Off At Search Insider Summit, Revealing A Changing Industry by Laurie Sullivan

In five years, what search engine will become your default, and what industry vertical will eventually benefit most from ads integrated with voice search? These and other questions for execs at platform providers, agencies, and brands during the search feud game at the MediaPost Search Insider Summit on Monday, led by Kenshoo CMO Aaron Goldman, provide insight into the mindset of search engine marketers. ...Read the whole story

  • Google Scraps One Pass Platform, Patent Search by Gavin O'Malley

    Google has axed One Pass, the paid content platform, which it only launched in early 2011. The service never achieved significant traction with news publishers. Google is also killing its Related toolbar, Google Patent Search -- which will be folded into regular Google search ...Read the whole story

  • search Covario Spins Out RIO SEO Business Unit by Laurie Sullivan

    Search marketing agency Covario unveiled a business unit Tuesday offing a suite of search marketing and social media software tools to in-house marketers and digital agencies. The spinoff, Rio SEO, will support content marketing, auditing, reporting, and competitive analysis. ...Read the whole story

  • search DataPop Secures $7 Mil, Expands Data Operations by Laurie Sullivan

    DataPop is reporting that the company secured $7 million in Series B funding led by MK Capital, with participation from existing investors Rincon Venture Partners, IA Ventures, Momentum Ventures and Accelerator Ventures ...Read the whole story

advice Mobile Search - Understand Your Audience by John Liu

Building content that is customized for search behavior on mobile devices is the key to success. This mobile-optimized experience will help both search engines and customers see the value you have to offer a mobile user, improving your rankings as well as what is most important -- your bottom line. ...More

  • Measure For Success by Jack Loechner

    According to new Whitepaper by the e-tailing group and Baynote, among surveyed merchants rating their top merchandising and navigational tactics for customer retention, evaluating analytics to see what works topped the list with 93% of retailers recording a top-2 score (most important/somewhat important). In fact, 61% rated it as "most important," sending a clear message about the mission critical nature of "Measurements: to understand how merchants are thinking about metrics today, and futuristically." ...More

  • Content Marketing For SEO: Claiming Your Content Ownership In A Post-Panda World by Janet Driscoll Miller

    Last week I posted some tips for optimizing your content for SEO. This week, however, I'll address something much more serious that you need to watch out for in the "post-Panda" world: ensuring that Google understands you are the original author of that content. ...More

  • Google For Nonprofits: Discounts, Free Resources And Grant Money by Lauren Kade

    Are you a 501(c)(3) nonprofit organization located in the United States? If so, you could be eligible for the Google for Nonprofits program. ...More

  • Paging Doctor Google by Ryan DeShazer

    Two weeks ago I wrote about semantic search, and how Google in particular has begun dissecting the intent behind symptom-related queries. "Google's symptom search is a clear indication of the times in which we live. People get sick, and then turn to Google for answers. The biggest issue I see with symptom search, though, is the potential to minimize a patient's self-discovery process. ...More