Brands need to treat social optimization like real content and put it in the editorial calendar -- an insight from Kenn Gold, director of content development at PCH Online, during … Read the whole story
I kind of feel like a kid who stayed home while the rest of his friends headed off to summer camp at Lake Winnigapahaha. … Read the whole story
The new third-party shopping apps from previously-unknown app brands are rivaling retailer apps in popularity. Many players want shopper attention, bur smart retailers have … Read the whole story
The industry still continues to operate under old privacy rules, though it's changing -- a change fueled, some believe, by the tension between first-party … Read the whole story
As desktop Web habits migrate to the smartphone, search has become a focus for marketers. New research from Chitika Insights demonstrates the power of … Read the whole story