How To Create Search Ads That 'Run Like A Dog' by Laurie Sullivan

Search for your passion -- if you haven't already found it. And keep it simple. Bert Jacobs discovered his at an early age, and with optimism, co-founded the brand -- Life is good. On Thursday, at the PTTOW! Youth Media Summit, an invite-only annual event focused on the young adult market, I had the pleasure of listening to his views on business as an agent of social change. ...Read the whole story

Google Says Authors Guild Doesn't Speak For All Writers by Wendy Davis

The long-running lawsuit against Google about its book scanning project returned to federal district court in New York this morning, where Google argued that the Authors Guild shouldn't be allowed to pursue its seven-year-old copyright infringement case. ...More

  • The 'Field of Dreams' Dilemma by Gord Hotchkiss

    There's a chicken and an egg paradox in mobile marketing. Many mobile sites sit moldering in the online wilderness, attracting few to no visitors. The same could be said for many elaborate online customer portals, social media outposts or online communities. Somebody went to the trouble to build them, but no one came. Why? Well, it could be because no one thinks to go to the trouble to look for them, just as no one expects to find a ball diamond in the middle of an Iowa cornfield. ...More